4 answers
Natalia
Student
Bell, California
1
Question
Asked
1045 views
What do customers wish they had but marketing professional seek to ignore it or cant make it happen?
Im a senior high school student going to Cal Poly Pomona in the fall and i really want to be one of the best marketing professional out there but i first need to know what do my people love so i can do it for them
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4 answers
Zeejah Waseem
Strategy Solution Analyst
4
Answers
Charlotte, North Carolina
Updated
Zeejah’s Answer
Hi Natalia! It’s great that you’re thinking deeply about what customers truly desire—this mindset will set you apart in your marketing studies and future career. Here’s an honest look at what customers often wish for, but marketing professionals sometimes ignore or struggle to deliver:
1. Authenticity and Honesty
What customers want: Real, transparent communication—not just sales pitches or polished ads.
Why marketers struggle: Pressure to present brands as perfect or to “spin” stories can overshadow genuine messaging.
2. Personalization Without Being Creepy
What customers want: Products, services, and messages tailored to their needs, but without feeling like their privacy is invaded.
Why marketers struggle: Balancing personalization and privacy is tricky, especially with data regulations and consumer skepticism.
3. Real Value, Not Just Hype
What customers want: Products that solve real problems, not just flashy features or empty promises.
Why marketers struggle: Marketing budgets often go to creating buzz, sometimes at the expense of substance or product quality.
4. Quick, Honest Customer Support
What customers want: Fast, human, and helpful responses when they have issues.
Why marketers struggle: Many companies automate support or make it hard to reach a real person, focusing more on acquisition than retention.
5. Simplicity and Clarity
What customers want: Easy-to-understand information and straightforward buying processes.
Why marketers struggle: Complex offers, jargon, and hidden fees are sometimes used to drive sales, but they frustrate customers.
6. Social and Environmental Responsibility
What customers want: Brands that genuinely care about the planet and society, not just “greenwashing.”
Why marketers struggle: It’s easier to market a “green” image than to make real operational changes, and some companies fear the costs.
How You Can Stand Out
Listen deeply: Use social media, surveys, and conversations to really hear what people want.
Advocate for the customer: Be the voice in the room who asks, “Is this what our customers truly need?”
Be authentic: Share real stories and admit mistakes—customers respect honesty.
Push for real change: If you see your company ignoring what customers want, suggest solutions or improvements.
You’re already on the right track by asking these questions! Keep this curiosity and empathy as you study at Cal Poly Pomona and beyond.
Thank you,
Regards,
Zeejah Waseem
1. Authenticity and Honesty
What customers want: Real, transparent communication—not just sales pitches or polished ads.
Why marketers struggle: Pressure to present brands as perfect or to “spin” stories can overshadow genuine messaging.
2. Personalization Without Being Creepy
What customers want: Products, services, and messages tailored to their needs, but without feeling like their privacy is invaded.
Why marketers struggle: Balancing personalization and privacy is tricky, especially with data regulations and consumer skepticism.
3. Real Value, Not Just Hype
What customers want: Products that solve real problems, not just flashy features or empty promises.
Why marketers struggle: Marketing budgets often go to creating buzz, sometimes at the expense of substance or product quality.
4. Quick, Honest Customer Support
What customers want: Fast, human, and helpful responses when they have issues.
Why marketers struggle: Many companies automate support or make it hard to reach a real person, focusing more on acquisition than retention.
5. Simplicity and Clarity
What customers want: Easy-to-understand information and straightforward buying processes.
Why marketers struggle: Complex offers, jargon, and hidden fees are sometimes used to drive sales, but they frustrate customers.
6. Social and Environmental Responsibility
What customers want: Brands that genuinely care about the planet and society, not just “greenwashing.”
Why marketers struggle: It’s easier to market a “green” image than to make real operational changes, and some companies fear the costs.
How You Can Stand Out
Listen deeply: Use social media, surveys, and conversations to really hear what people want.
Advocate for the customer: Be the voice in the room who asks, “Is this what our customers truly need?”
Be authentic: Share real stories and admit mistakes—customers respect honesty.
Push for real change: If you see your company ignoring what customers want, suggest solutions or improvements.
You’re already on the right track by asking these questions! Keep this curiosity and empathy as you study at Cal Poly Pomona and beyond.
Thank you,
Regards,
Zeejah Waseem
Jason Francis M.A. Professional Communications
Head of Social Media at Nomadness LLC
2
Answers
New York, New York
Updated
Jason’s Answer
In marketing most customers want to receive personalized service. They don't want you to come to them with a pre-prepared set of Concepts but they want you to listen to their unique professional situation and craft a marketing plan specific and unique to them.
Elvir Dugum
eCommerce Manager
12
Answers
Sydney, New South Wales, Australia
Updated
Elvir’s Answer
Hi Natalia, from my personal experience, customers wish for simplicity, transparency, and real value.
But marketers often overlook it, chasing trends, overcomplicating messaging, or prioritizing internal goals over customer clarity.
Hope this helps.
Regards, Elvir
But marketers often overlook it, chasing trends, overcomplicating messaging, or prioritizing internal goals over customer clarity.
Hope this helps.
Regards, Elvir
Eric Miles
Social Media Advertising
3
Answers
Plano, Texas
Updated
Eric’s Answer
Hi Natalia,
Clients, customers, and partners want to feel heard—and they want to see their feedback reflected in the plans we present. They know their business, products, and audiences best. Ignoring that can come across as dismissive, even if unintentional.
Even when our recommendations don’t align with their input, it’s important to say, “We hear you, and here’s why we chose this direction,” using data or experience to support the decision. That context helps build trust, and they’ll often appreciate the explanation, or offer new insights we hadn't considered.
There’s rarely just one “right” answer in this field, and open conversations often lead to stronger relationships and better marketing outcomes.
Good luck in school!
Clients, customers, and partners want to feel heard—and they want to see their feedback reflected in the plans we present. They know their business, products, and audiences best. Ignoring that can come across as dismissive, even if unintentional.
Even when our recommendations don’t align with their input, it’s important to say, “We hear you, and here’s why we chose this direction,” using data or experience to support the decision. That context helps build trust, and they’ll often appreciate the explanation, or offer new insights we hadn't considered.
There’s rarely just one “right” answer in this field, and open conversations often lead to stronger relationships and better marketing outcomes.
Good luck in school!