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I want to be involved with the Music Business but it's always changing

I want to be part of the music business and events. I"m not sure the best way to pursue a lucrative career #spotify or @BusinessMarketing ? #music-industry #business #music

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Nir’s Answer

If you're looking for the best chance to have a lucrative career then the music industry is not the place for it. However if you feel you have a calling and want to make a decent wage then in the technical space of music (software engineers, IT) I think is your best chance. Next would be business if you can work at some level of management in a company like Spotify or Apple Music. But if you want to actually have music be part of your daily work then unfortunately there is no position that has a "career path" and is lucrative. There's too many people who want to do it and not enough jobs. You could definitely get there but studying music vs something else won't necessarily give you a heads up because it's mostly about connections and being in the right place at the right time.
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Paul’s Answer

Hi Grace! Your question is kind of open-ended, but let me see if I can give you some insight.

You mention events, so I assume you mean live events? There are a LOT of ways to go, no matter which direction you take, so you're going to have to narrow some things down for yourself.

Paul recommends the following next steps:

1. Focus on an area. You mention event and business marketing. Do you mean both together? Because that's a promoter. In that direction, I'd say look at places like Live Nation for the combination. Or maybe it's one or the other. In live events, there are producers, accountants, technical directors, etc. That's not even mentioning audio, lighting or video. Getting an idea of where you want to head will give you a better direction.
2. Where do you want to be? You mentioned Spotify. Did you know their main office is in Norway? You ready to move there? Sometimes geography determines what you do. If you want to stay near home, it may limit some things.
3. Who are the big players in your field? In the case of Spotify, there's other big players - Apple Music, Amazon, Deezer, Tidal, etc. Do they have opportunity?
4. Reach out. Sometimes cold calling is the best. Maybe they have internships, maybe they have job openings. Maybe they have an office near you so you can go to school and work for them. Giving them a call never hurts, the worst they can do is say no and hang up.
5. Be determined. My only guarantee in this business is you WILL get stepped on, overlooked, or ignored. Somebody else is gonna take credit for something you did, or get you fired simply because they don't like you. That's just the way it is. The people that stay are the people who are not derailed by these things. Keep trying!
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vladmir’s Answer

Hi, Grace. I was wondering if is the money the best guide for your decision. I don`t think so. I think you need to be good and the money comes depending the range of people that your job embaraces. Simple like that, the more people your job moves, the more money you make. And beeing the best moves you to the first place in profitability. So choose with your brain and heart and enjoy the results.
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James Constantine’s Answer

Dear Grace,

Reply:

Embarking on a career in the dynamic music industry, particularly in the context of today's rapidly changing environment, necessitates careful consideration of various elements and pathways to ensure success and satisfaction. Here are some crucial pointers to assist you on your journey:

1. Enhancing Education and Skills:

Music Business Courses: Think about joining music business courses offered by respected institutions or universities. These courses equip you with a strong grounding in areas like artist management, marketing, copyright law, and more.
Internships: Acquire hands-on experience by interning at record labels, music venues, event management firms, or music streaming services such as Spotify. Internships can give you a real-world glimpse into the industry and assist you in establishing a network of contacts.

2. Cultivating Networks and Relationships:

Industry Gatherings: Participate in music industry gatherings, conferences, and networking mixers to meet professionals in the field. Forming connections with industry insiders can lead to opportunities and mentorship.
Digital Platforms: Use platforms like LinkedIn to network with professionals in the music business. Join relevant groups and engage in discussions to broaden your network.

3. Specialization and Flexibility:

Recognize Your Strengths: Identify your unique interests within the music business, such as artist management, marketing, event planning, or A&R (Artist & Repertoire).
Stay Informed: The music industry is in a state of constant flux due to technological advancements and shifting consumer tastes. Keep up with trends and innovations to adapt and flourish in this dynamic setting.

4. Merging Music and Business Skills:

Business Marketing Expertise: Gaining knowledge in business marketing can enhance your love for music by teaching you about branding, promotional strategies, audience engagement, and market analysis.
Leverage Online Platforms: Platforms like Spotify provide artists with a global stage to showcase their music. Understanding how these platforms operate can be advantageous for budding professionals in the music industry.

5. Pursuing Mentorship:

Identify Mentors: Seek out seasoned professionals in the music business who can offer guidance, advice, and support as you chart your career course.
Learn from the Best: Interact with mentors who have successfully made their mark in the industry to gain invaluable insights and learn from their experiences.

In conclusion, carving out a career in the music business demands a blend of education, hands-on experience, networking, specialization, adaptability, business savvy, and mentorship. By effectively employing these strategies, you can enhance your chances of forging a successful and satisfying career in this vibrant field.

Top 3 Credible Sources Used in Answering this Question:

Billboard: Billboard is a reputable source for news and insights about the music industry, offering perspectives on trends, artist profiles, business tactics, and more.
Music Business Worldwide: This publication provides extensive coverage of the global music industry with articles on emerging trends, market analysis, interviews with industry professionals, and career guidance.
LinkedIn Music Industry Influencers: Following influential personalities in the music business on LinkedIn can offer valuable insights into current trends, best practices, networking opportunities, and career advancement tips.

GOD BLESS!
James Constantine Frangos.
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