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What are the most effective ways for a communications and musical theatre double major to build a strong personal brand that helps with both creative and professional opportunities after college?

I'm currently a college student double majoring in Musical Theatre and Communications. I'm passionate about storytelling, social media, and digital marketing, and I hope to combine my creative and professional skills to build a career in the entertainment or marketing industry. I've been gaining experience as a social media manager and digital marketing specialist, and I'd love advice on how to continue developing my personal brand while still in school. What steps can I take now to set myself up for success after graduation, both as a performer and as a communications professional?

fall25 marketing communications theater musical-theatre entertainment-industry
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Steve’s Answer

Start creating your own content, starring yourself. Become a true creator by writing your stories and finding ways to bring them to life without spending too much money. Get your family and friends to help out. Build your content library and grow your audience. Use your social media and digital marketing skills to promote your work and reach more people. If you know someone who can write songs, use your musical talents to create something special. If you're unsure how to make it happen, collaborate with other filmmakers who can help. Make sure it benefits everyone involved. I've been making award-winning musical parodies using just my iPhone... and it helps that I have a background in the entertainment industry. Best of luck with your projects!
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Christine’s Answer

Decide if you want to specialize in one area of communications or marketing, or if you prefer to be a generalist with a broad range of skills. I chose to be a generalist, found what I liked, and focused on that. Now, I'm shifting back to content and strategy. Remember, no decision is final.

When hiring new graduates, I look for those who have tried new things. It's not about what you've done, but that you've done something. Creating original work is more valuable than repeating textbook information. Show your passion and willingness to make mistakes. In the ever-changing fields of communications and marketing, passion and the courage to be different stand out.
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