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When majoring in communication studies, how does one look for opportunities to progress their career?

I am in a college where communication studies isn’t exactly the most popular major. I also tend to hear that it is a silly major and that it doesn’t offer a lot of good career opportunities in the future. Despite these comments, I still see many successful communication majors in jobs related to law, journalism, and marketing. As someone who hopes to be in that position in the future, how can you progress towards that as a college student?

career fall25 marketing communications media liberal-arts-major
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Daphne (Shurn)’s Answer

There are so many opportunities for you to utilize your communications degree. A good communicator is necessary in every industry and in every company. You should pursue internships to experience the various ways in which your degree can be utilized and see the value. Don't get stuck on one particular area or limit yourself to the traditional roles for communicators. I have utilized my communications expertise in Public Relations, Human Resources, Consumer and Business departments. Learn all that you can, join organizations that you're interested in and volunteer to lead or work on the communications team or start a blog and work to engage your audience. You'll gain a wealth of knowledge and experience. The sky is the limit . . . go for it!
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Isida’s Answer

Hi Anayla! I received your question in my weekly mail. I'm sorry to see it hasn't gotten many responses because it's a great question, and I really admire your guidance. My answer might not be very deep since my background is in Finance. However, I think choosing your major first is smart. It lets you build skills and explore different options without committing to one path too soon. Later, you can take related classes in other fields. Your major is very popular right now. From what I know, there are Fair Trade clubs and programs in your country. Schools can join these programs or start student-led clubs to promote ethical buying and global justice. Remember, every failure teaches you something. Persistence and curiosity are more important than being perfect. Wishing you all the best!
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Nedjine’s Answer

Anayla,

I graduated with a Mass Communications degree and five years into my career, I can confidently say that I have worked on so many different projects. From social media management to branding and video production - it is never a dull day.

To progress your career, I recommend participating in clubs that allow you a chance to work on case studies for real clients. For example, The Public Relations Student Society of America (PRSSA) is a wonderful organization with chapters all over the country. They offer access to internships, jobs, networking events and case competitions. The case competitions, specifically, will give you real world experience before graduating, giving you an edge when applying to jobs post graduation.

All experience is good experience, try something different! I was interested in Public Relations during undergrad, but decided to join our Advertising team and learned so much. I got to work with the brand OceanSpray and it looked really good on my resume. Maybe try applying to work for your school newspaper or asking the head of sports at your university if you can call their games for a campus podcast!

Sometimes you have to make your own luck and at a school where communications is not so popular, you have sooo much opportunity. Lean in :)
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Paul’s Answer

One of the perks of getting a communications degree (I received my bachelors in Multimedia Journalism) is that there are so many overlapping career routes that you can take. When I graduated, I realized I lost my desire to pursue a career in journalism, and that I really wanted to pursue a career within internal communications. Well, things changed and I accepted a job as a Marketing Coordinator, and really grew to love it. Fast forward five years later, I'm working at a major theme park as a Marketing Manager, absolutely loving my job.

Communications provides you so much flexibility, and I empower you to explore as many opportunities to see what best fits your passion. Good luck!
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