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How can I position myself for and find video editor jobs that focus on social media content production?

I’m actively looking for video editor roles, especially those connected to social media and digital marketing.

*Note: This is a question submitted anonymously.

social-media digital-marketing video-editing
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Yashasvi’s Answer

Just to add to Morgan’s great points, start studying why certain videos stop your scroll. Pay attention to hooks in the first 2–3 seconds, pacing, captions, sound choices and how stories are structured for Reels/TikTok/Shorts. Then recreate or remix those techniques in your own edits and add them to your portfolio. Showing that you understand attention is what really sets social media editors apart
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Morgan’s Answer

To position yourself for video editor jobs focused on social media content, build a strong portfolio that showcases short-form, platform-specific edits for TikTok, Instagram Reels, YouTube Shorts, and similar platforms, highlighting skills like pacing, captions, trends, and storytelling. Learn the technical and creative requirements of each platform, stay current with trends, and show that you understand audience engagement and analytics. Network with content creators, agencies, and brands through social media, freelance platforms, and online communities, and apply to roles on job boards that specialize in creative or digital media work. Gaining experience through freelance projects, internships, or personal content and clearly branding yourself as a social media–focused editor will make you more competitive.
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Steve’s Answer

Start by grabbing some paper or your favorite note-taking tool. Write down the top 10 things that you love or find interesting. Then, narrow it down to 2 topics and brainstorm ideas around them. Whether it's golf, hiking, swimming, or photography, choose what excites you. Talk to others who share these interests and video your conversations. Edit these videos and share them on your social media. Keep creating content and focus on improving your editing skills. Capture plenty of footage with a clear vision in mind. Think about how your project starts and ends, aiming to make it memorable and engaging. Make sure your content touches your audience emotionally. Continue creating content that reflects your passions, expanding your skills and network. Stay alert for job opportunities on LinkedIn and other platforms. You’ve got this!
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