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What is the toughest thing about being in sales?

What are some tricks you learned on the way? #business #social-media #sales #online-marketing

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Lisa’s Answer

Best of the Village

Many new sales people tell me the toughest thing about sales is the rejection, or "no" they receive from a prospective customer. When I hear "no" I consider that to be an opportunity to provide a better (or different) value proposition or ask the prospect who I can talk to that would be interested in what I have to offer. While they may not be interested in what you're selling, someone within their organization, industry, network or neighborhood might....you'll never know until you ask.


The bottom line is never give up. Be respectful and put yourself in your prospective customer's position. Sometimes a customer just doesn't have a need for what you're selling....knowing that you can't win them all will help you stay positive and move on to the next prospect/opportunity.


One of the most valuable tools I use is the referral. That referral might be from an existing customer that likes and uses my service, it might be referencing an article I read about a company similar to theirs that could benefit from my services....letting a new prospect know that there is someone else out there who either has or may use your services for the benefits you offer can help you get your foot in the door. Of course once your foot is there, you need to offer something that can help the customer be more....efficient, save costs, solve a problem, boost revenue.....whatever it is you're offering has to provide value.


Find the customer's problem and help them solve it! Turn the "no" into a referral, and always stay positive!

Thank you comment icon When one door closes, another opens I guess..Thank you! Alisha
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Cynthia’s Answer

Sales is tough because you have to be able to convince the customer that they need something they aren't currently buying from you. You have to have the tenacity to keep pursuing the sales, because your first few attempts are going to be unsuccessful. Sales takes a lot of planning and research before being able to present a solid business case to the customer on why they should buy your product. Understanding your customer and their challenges is important. Then position the benefits of your product/service to help solve the customers problem.

Thank you comment icon That's a good strategy, thank you ! Alisha
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Hereward’s Answer

Being great at sales is actually quite easy! Great sales people know that selling is 80% listening and 20% talking as that way they understand and provide powerful solutions to their customers needs. The toughest part about selling is remembering that 80/20 rule - the more sales people increase the 20, the tougher selling becomes.

Thank you comment icon Makes a lot of sense! Thank you! Alisha
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Lauren’s Answer

I love Sales, so to say anything is "hard" about it is hard for me. The most challenging thing for me having been in various sales role for years was controlling the way you communicate challenges to customers that you have no control over. You still have to own the message without shifting the blame but with confidence in resolution. Customers are wonderful and as long as you're genuinely seeking to help them solve their operational challenges while keeping an eye on their future planning, you'll do great!

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Steve’s Answer

Most people find the most difficult aspect of commission-based sales is learning to live with a variable income. Some months you make $5000, sometimes you make $15,000. Some you may make nothing. The solution is to put all your money into a commissions account and then pay yourself a fixed income from that account. So one month you make $15,000 but you pay yourself $7000 and keep the extra $8000 in the bank. Next month, you only make $5000 but you pay yourself $7000 anyway, taking the extra $2000 from last month's commissions.


The worst kind of sales people are focused on their commissions and not the client's problem. The best sales people are what I call "brother in law sales people." They understand the customer environment and know the product well enough to explain how the product can solve the client problem. Just like if your brother-in-law was an expert in cars, he wouldn't just say "buy this thing because I get a commission," he'd ask, "Tell me about how you drive. Do you pull a trailer? Do you have kids? Do you take long car trips?" In short, he'd help you clarify your objectives and find the car that best fits your lifestyle.


Sales is a wonderful profession, filled with people who are brilliant and also those who are idiots. It's the idiots who ruin the profession's reputation. But the sales reps who help customers are gold. And they get paid really well as a result.

Thank you comment icon Wow loved the brother-in-law concept! Thank you! Alisha
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Amanda’s Answer

My answer may not be what most are saying but the hardest thing about sales is selling products you 100% stand behind and a company that you believe in.

My first sales job was working in an industry that I had zero passion for and little knowledge in. I found every day challenging and my motivation dropped fast. This previous company had lured me into the position with promises of quick promotions and management.

Looking back, I realize how naive I was. I should have done more research because the bottom line is this: Sell for a company that has values that align with yours and sells products that make you excited and you will never find your work "hard". Challenging at times, yes (as all sales processes are) but extremely rewarding.
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Eric’s Answer

This challenge can clearly vary whether you're selling for a well-known company vs a start-up with a novel, unheard-of service. Worse than a "no" is silence--no response--indifference. And that challenges us to revisit our approach. Access your resources (colleagues, boss, supporting departments, case studies, data). Work to improve your message and the value proposition that you're bringing to your prospects. How are you going to help them succeed? That's what they care about--making a good decision...including that first decision to call you back or return your email or click on that link you provided. Then talk about what matters to them--and how you're in a position to help. If you have examples, show examples of successful scenarios involving your product or service. DO that frequently. Finally, whatever you're selling, stay persistent and resilient. Smile--even if you're on the phone--somehow, that comes thru. And pack that pipeline. Something good will come out the other end.

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Rachel’s Answer

You will need to focus on stress and time management. In order to manage stress you have to manage your time wisely. <span style="background-color: transparent;">You have to set a routine for yourself and stick to it for the most part. Once you get into the groove of a routine it will be much easier for you to manage your time and have enough time for everything you need to do (including relaxing). Make yourself to-do lists on a weekly basis, use Google calendar or a planner to keep track of events, deadlines, and due dates. In addition to setting a routine and sticking to it, plan out relaxing activities into your day. Or set aside a time, after everything is done for the day, that you can have "me" time. I have also personally found it essential to not only find time for myself but also make use of that time in a way that is best for me and my holistic wellness. I have found the HeadSpace app to be an essential tool in helping me relax and generally feel more relaxed throughout the day, Guided meditation, even if you have a busy schedule, will make you feel more at ease and relaxed throughout the day as a whole (not just when you have the time to relax and focus on that "me" time).</span>

<span style="background-color: transparent;">Set a routine.Use Google Calendar.Set aside Me TimeWrite weekly to-do lists and use a planner.Find a peaceful and restful activity that will help you feel relaxed.</span>



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Lisa’s Answer

I have been working in advertising sales for 7 years, and I will give my perspective on a few of my biggest challenges working in sales. First off, if you are going to work in sales, you must be okay with getting told no. It is definitely not fun to lose out on deals and be rejected, but it is a part of sales, so developing thick skin and a sense of resiliency is key to success. You win some, you lose some, so you cannot let the losses get you down. When you do get told no, it's definitely a good idea to ask your client for specific feedback, so you know how you can win the next time an opportunity presents itself.

Another challenge is being tied to a sales quota/commission pay structure. All types of sales jobs are different, so this can vary widely, but in general, it's definitely a bit stressful knowing that you have a sales quote hanging over your head. You have to get comfortable knowing that you may not always be on pace to hit goals, you may not always hit or surpass goals, and that's okay. I have good quarters and bad quarters. Additionally, when it comes to commission, a lot of sales jobs do offer some type of base pay, and then anything above and beyond is earned as commission. A general rule of thumb is to be able to live off your base pay, and treat commission as gravy. I do know that some sales jobs are entirely commission based - just know what you're getting yourself into, and make sure it is a situation you can handle.
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Chris’s Answer

Hello Alisha:

Great question. The toughest thing in sales are the hurdles you will place in front of yourself, Self confidence, organization, listening, and problem solving. These are the foundation for success and at times will be your biggest challenges to overcome.

No one likes to be rejected. Yet not every solution you provide will meet your clients needs, so you will not make every sale. Beware of people who tell you they close every sales opportunity; they may try and sell you a bridge. That understanding is not an excuse to fail, but rather a call to excellence. Your goal is to make every sale, but not to hurt your self confidence if your don’t. Stay confident and never doubt yourself.

Organization is key to sales. Your ability to organize your day to maximize sales opportunities and remove tasks that don’t positively impact your sales goals need to be minimized or at best removed.

Listening, will be the advantage you exercise as it will help you to identify a customers pain points that are motivating them to make a change to your product. It all starts with listening. Listening serves another crucial function as it builds rapport with your customer.

The reason a customer buys your product of service over the competition is you solved a problem for them. You must become keen at understanding and solving their problems. Once you do that you will be irreplaceable.

Therefore, in closing, the hardest part about sales is how you view and react to the challenges you will face. If you keep your self confidence, stay organized on what is important, listen to find pain points and build rapport, and be a problem solver for your customer, you will find sales to be a long and rewarding career.
Thank you comment icon I think the toughest things in sales would be grow of number, always grow, grow, grow. When achieve this Q/year target, coming will be grown again. PHIL
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Serene’s Answer

The fact that some days you will do the same things over and over it feels like...but then one day...something different happens and you really connect with a customer and truly help them out...those days you go home feeling like a winner!
I currently employ hundreds of sales reps that I lead indirectly. This means those people are actually paid by someone else to sell the product my company offers. It is similar to a franchise company. I started in sales because I have the ability to literally talk to anyone. Anyone. This skill set allowed me to connect with people, build a relationship with them, earn their trust, and then offer them a solution or product. If you don't connect with your customer, you are just a "used car sales man".
Now that I am in management I have to build those same relationships with my internal customer or my sales reps that sell for me. But....I don't sign their pay checks so I have to convince them to sell my product through relationship building and relating with them.
You can teach the widget to anyone...but not just anyone can learn people skills!

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Zoe’s Answer

Hi Alisha,

That is a great question for sure. Sales can be a career for many people, however, how you perform in the role always matters.

In my opinion, toughest things are giving up and losing confidence. You should sharpen your skills and broaden your fields to make sure you are always up to date in your professional field. Keep learning and more active listening, they are the path you build your trust with your clients.

how do you know if you are good at sales, your commission always talks.

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Erin’s Answer

You have to have thick skin. You have to understand that you won't "click" with everyone, and that is okay. I would say one of the biggest challenges would be organization. You need to make sure things that you promised your clients haven't fallen through the cracks. Always do what you say you are going to do.
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neil’s Answer

i think initially with sales the hardest thing to get used to will be rejection. i remember bouncing into the sales world, full of optimism and ready to sell...but its difficult & rejection is hard to get used to.
Good sales people, in my opinion, dont get put off by rejection....they accept it as part of the role. They learn from it & apply it.
There are not many sales jobs that are 'easy'...if there were, we'd all be doing it....
As you build your career you'll be ready for most objections & have answers for questions....personally i wasnt comfortable in a sales role until i thought of myself as a subject-matter expert (or close to that)...

It can be an extremely rewarding career...not just monetarily , but with job satisfaction & personal growth.

Good Luck
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Yassine’s Answer

As far as i'm concerned, the toughest thing would be to keep calm and focused when the level of stress is on the rise.


Let's say your customer is facing a negative experience and is expressing how unhappy he is. It will feel like the customer is holding you responsible for the bad experience. My tip would be to not take it personally, at the end of the day being in sales is centered around understanding your customers and helping them out with their needs. keep professional, listen, understand and solve the problem as swiftly as possible. I'm sure you'll do great !! :)

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Keila’s Answer

In my case, the toughest thing about Sales is the constant and never-ending chase of the number. For that, a good sales structure; time and stress management takes you a long way in your sales career.

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