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Is advertising a good major?

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Are there many job opportunities in advertising?
Is there a lot of room for growth in the field of advertising?
If you majored in advertising, are you happy with your choice of major?

I'm a CareerVillage staff member and I'm posting this because we know that many young people are looking for the answer to this question. This is among the most popular questions searched by youth, and we're hoping you will take a moment to share your response to it. Thank you! #advertising #marketing #communications #business #design

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6 answers

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Conner’s Answer

Hi! Advertising is a great major especially due to the fact that it is a flexible degree with multiple career options. While Advertising typically funnels into either working for an agency or working advertising from the client-side, I actually utilized this degree to first start in cloud-sales career due to the client-facing, consultative & strategic skills you learn from this specific major.

I then parlayed this experience to start working on the Marketing/Agency side of my current company, which, while not as linear of a career path, still very much prepared me for this new role. In summation, while an advertising degree may push you to pursue an agency/client-side career, it is worth mentioning that there are other career paths that this major will prepare you for that are also worthwhile, making thus a great major!

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Zainab’s Answer

Hi, I majored in Advertising as an undergrad and got a master's as well in Marketing Communications and Advertising. It was definitely a great major for me. After graduation, I did find a job in NY at an ad agency and spent the next 5 years of my career there, It was great start because I got to work with many different types of companies and clients and it led me to my next corporate job. Under advertising you can go into many specialties such as Media planning (if you like numbers), creative (if you like to write or draw or are more inclined towards the arts), you can be an account manager if you like a more management role, you can go into production if you like technology. There are many genres to pursue with an advertising degree and it does bleed well into the larger world of marketing as well.

Zainab recommends the following next steps:

You should research some of the top ad agencies in the world or in the US
Figure out if any of the genres of advertising appeal to you and what you might like to specialize in
Research some colleges that have a good advertising program.

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Madison’s Answer

As a marketing major myself, I found a large portion of study to be related to fields of promotional selling and branding. I was very happy with my major as it encouraged creativity and structure simultaneously.

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Tiffany’s Answer

Advertising is a fun industry that allows you to work with different companies/brands if you find a role at an agency, or different vendors if you work on the client side. I worked at two advertising agencies in San Francisco after I obtained my undergraduate degree in Communications. I suggest doing a double major in Communications, Marketing, Business, and Psychology. Or major in one of these broader subject and then pursue a career in advertising.

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Scott’s Answer

I'm not sure "Advertising" is a Major. Marketing is a major that deals with the price, placement, promotion and product (THE MARKETING MIX https://www.4psofmarketing.com/). Advertising is a form of "promotion."

The series "Mad Men" is based on an advertising agency set in New York, NY during the 50's-60's.


I would guess that Marketing would be a "good major" for anyone interested in advertising, and that those who seek internships at advertising firms would have the best probability of finding a "good" job with that major.

Scott recommends the following next steps:

Google "Advertising firms top 10

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Lenore’s Answer

Hi! Working for an agency can provide you with amazing experience post college. As others have mentioned it's very fast paced and you will put in a lot of hours but you will learn so much from managing clients, getting exposure to the creative process and understanding the business aspect. Once you have a few years under your belt you can go and work for a company directly and you would be the one to interface with agencies!