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Considering all the people you've met in your field, what personal attributes are essential for success in the Advertising and Promotions field?
#advertising #marketing #communications #business
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13 answers
Updated
Mylayna’s Answer
Regardless of the field you choose, there are personal attributes that are always important. First of all, integrity is always the main competency you should aspire to. People want to know that you’re trustworthy and honest. As the workforce continues to evolve, you should strive to ignite innovation, develop and learn continuously, think strategically and globally, and communicate well.
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Chandra’s Answer
I've found the people who are most successful in advertising have a capacity to really listen to their customers/partners and understand their priorities, motivators, needs & challenges, and always keep those front and center. They make their clients and colleagues look good to their own clients and bosses and make their lives easier. They are credible, accountable, trustworthy, collaborative and likable. They have a plan for measuring success. They don't take business personally but do treat people personally. They have endurance and pay attention to detail. They have the capacity to find the positive in any situation, especially when identifying problems and finding solutions. They are curious, ask for and implement feedback, and are continually learning and evolving.
Shizuka Suzuki
Associate Vice President, Sponsorships and Experiential Marketing
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Shizuka’s Answer
I’m a firm believer that there are specific personal attributes that make someone successful regardless of their chosen career or field.
• Passion – being in an industry or doing something you love allows you to “never work a day in your life”. Life is short – make the most out of how you spend your time.
• Perseverance – the reality is that things in life and in your career will not go the way you planned it. The ability to work through challenges, having the courage to push through adversity is critical throughout your career.
• Humility – and treating everyone with respect. No matter what your title is, how many people report to you or what your annual budget is, never lose sight of the fact that does not make you VIP of the world. People will remember how you treated them. You never know who is part of the decision making process. (When I am interviewing for an open position, I will get feedback from the driver, security guard, assistants, anyone in the frontline who interact with a candidate)
• Multifaceted – have the flexibility to appreciate different perspectives, data and subjects as you may not share the same background, culture or experiences as your target customer or audience. Just because it makes sense to you doesn’t make it the right choice.
• Passion – being in an industry or doing something you love allows you to “never work a day in your life”. Life is short – make the most out of how you spend your time.
• Perseverance – the reality is that things in life and in your career will not go the way you planned it. The ability to work through challenges, having the courage to push through adversity is critical throughout your career.
• Humility – and treating everyone with respect. No matter what your title is, how many people report to you or what your annual budget is, never lose sight of the fact that does not make you VIP of the world. People will remember how you treated them. You never know who is part of the decision making process. (When I am interviewing for an open position, I will get feedback from the driver, security guard, assistants, anyone in the frontline who interact with a candidate)
• Multifaceted – have the flexibility to appreciate different perspectives, data and subjects as you may not share the same background, culture or experiences as your target customer or audience. Just because it makes sense to you doesn’t make it the right choice.
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James’s Answer
Hi Olivia, regardless of the field, remember half of the game is just by showing up often and early. One can't just sit back and expect to win with Hail Marys or 1/2 court 3-pointers. Make an effort to be there, contribute, and not hogging all the credits.
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Darren’s Answer
Lots of good answers here. Yes, perseverance is critical. I'd add two other important characteristics: curiosity and empathy. A sense of curiosity will always help you find new opportunities and challenges. And it's key to having fun. Advertising is a demanding field; it's important to remember that it should be fun too. And empathy is critical because advertising is supposed to affect our audiences. To do that you need to be able empathize with and understand them.
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Pam’s Answer
To be successful in this field it's important to stay on top of the ever-changing marketing tools and where the marketing and advertising trends are heading.
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Lisa Bond’s Answer
Hi Olivia, There are several personal attributes I've found are most essential for success in Marketing/Promotions:
1. Being a problem solver, which is the essence of the work you're doing in Marketing.
2. Empathy - understanding other people's perspectives, which may not be your own.
3. Creative - recognizing there are multiple ways to solve a problem.
4. Strategic thinker - It's your ability to think conceptually, imaginatively, systematically, and opportunistically with regard to achieving a goal. Strategic thinking is important because you need to be able to create a clear set of plans, goals and new ideas in Marketing.
5. Relationship building - You have to be able to get along with people and know how to work together to achieve a goal.
Good luck.
1. Being a problem solver, which is the essence of the work you're doing in Marketing.
2. Empathy - understanding other people's perspectives, which may not be your own.
3. Creative - recognizing there are multiple ways to solve a problem.
4. Strategic thinker - It's your ability to think conceptually, imaginatively, systematically, and opportunistically with regard to achieving a goal. Strategic thinking is important because you need to be able to create a clear set of plans, goals and new ideas in Marketing.
5. Relationship building - You have to be able to get along with people and know how to work together to achieve a goal.
Good luck.
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Dino’s Answer
Hi Olivia,
Great question! In advertising, problem solving is extremely important. As a marketer, you are always looking to solve a problem with a creative solution. Problem solving comes in many shapes. Solving for what a consumer/business needs, appeasing senior leaders, adapting the creative for legal, the list goes on. In my experience, the most successful leaders "creatively" problem-solve!
Good luck!
Great question! In advertising, problem solving is extremely important. As a marketer, you are always looking to solve a problem with a creative solution. Problem solving comes in many shapes. Solving for what a consumer/business needs, appeasing senior leaders, adapting the creative for legal, the list goes on. In my experience, the most successful leaders "creatively" problem-solve!
Good luck!
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Toni’s Answer
I've been a designer in the business for 20 years and another key take away is don't take criticism personal, learn from it. It's business, things are always changing and people will always have an opinion. Like the previous posts said, persevere and be true to yourself.
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Colleen’s Answer
Hi Olivia,
I've been an account manager for almost 15 years now and I believe that the most important trait is the ability to manage different personalities. The importance of relationships in business, not just marketing, cannot be overlooked. When it comes to your own work, I would agree with James. It is so important to persevere despite whatever set backs and hardships you may encounter throughout your career.
I've been an account manager for almost 15 years now and I believe that the most important trait is the ability to manage different personalities. The importance of relationships in business, not just marketing, cannot be overlooked. When it comes to your own work, I would agree with James. It is so important to persevere despite whatever set backs and hardships you may encounter throughout your career.
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David’s Answer
Hi Olivia,
Advertising/Marketing is a very competitive industry. In my experience, the most crucial personal attribute(s) to have for success in this industry are determination and perseverance.
Hope this helps.
~ David
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Stacey’s Answer
Professionalism, attention to detail, listening skills, ability to get along with all types of personalities including creative egos, learning all you can about the product(s), figuring out who key players are and getting to know them and vice versa, accepting with positivity any task you are given at the beginning of your career, even if small and meaningless in your mind. Enjoyment of meeting new people including clients.
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Jim’s Answer
Hi Olivia. In my experience excellent listeners who take the time to understand the goal of what their promotions need to deliver and deliver proposals confidently where success can be measured or clearly inferred tend to excel in the field. An essential element to any advertising and promotions position is creating strong relationships and trust with key personnel.