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Considering all the people you've met in your field, what personal attributes are essential for success in the Advertising and Promotions field?


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Shizuka’s Answer

I’m a firm believer that there are specific personal attributes that make someone successful regardless of their chosen career or field.
• Passion – being in an industry or doing something you love allows you to “never work a day in your life”. Life is short – make the most out of how you spend your time.
• Perseverance – the reality is that things in life and in your career will not go the way you planned it. The ability to work through challenges, having the courage to push through adversity is critical throughout your career.
• Humility – and treating everyone with respect. No matter what your title is, how many people report to you or what your annual budget is, never lose sight of the fact that does not make you VIP of the world. People will remember how you treated them. You never know who is part of the decision making process. (When I am interviewing for an open position, I will get feedback from the driver, security guard, assistants, anyone in the frontline who interact with a candidate)
• Multifaceted – have the flexibility to appreciate different perspectives, data and subjects as you may not share the same background, culture or experiences as your target customer or audience. Just because it makes sense to you doesn’t make it the right choice.

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David’s Answer

Hi Olivia,

Advertising/Marketing is a very competitive industry. In my experience, the most crucial personal attribute(s) to have for success in this industry are determination and perseverance.

Hope this helps.

~ David



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Toni’s Answer

I've been a designer in the business for 20 years and another key take away is don't take criticism personal, learn from it. It's business, things are always changing and people will always have an opinion. Like the previous posts said, persevere and be true to yourself.

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Colleen’s Answer

Hi Olivia,

I've been an account manager for almost 15 years now and I believe that the most important trait is the ability to manage different personalities. The importance of relationships in business, not just marketing, cannot be overlooked. When it comes to your own work, I would agree with James. It is so important to persevere despite whatever set backs and hardships you may encounter throughout your career.

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Mylayna’s Answer

Regardless of the field you choose, there are personal attributes that are always important. First of all, integrity is always the main competency you should aspire to. People want to know that you’re trustworthy and honest. As the workforce continues to evolve, you should strive to ignite innovation, develop and learn continuously, think strategically and globally, and communicate well.

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Dino’s Answer

Hi Olivia,

Great question! In advertising, problem solving is extremely important. As a marketer, you are always looking to solve a problem with a creative solution. Problem solving comes in many shapes. Solving for what a consumer/business needs, appeasing senior leaders, adapting the creative for legal, the list goes on. In my experience, the most successful leaders "creatively" problem-solve!

Good luck!


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James’s Answer

Hi Olivia, regardless of the field, remember half of the game is just by showing up often and early. One can't just sit back and expect to win with Hail Marys or 1/2 court 3-pointers. Make an effort to be there, contribute, and not hogging all the credits.


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Pam’s Answer

To be successful in this field it's important to stay on top of the ever-changing marketing tools and where the marketing and advertising trends are heading.

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Stacey’s Answer

Professionalism, attention to detail, listening skills, ability to get along with all types of personalities including creative egos, learning all you can about the product(s), figuring out who key players are and getting to know them and vice versa, accepting with positivity any task you are given at the beginning of your career, even if small and meaningless in your mind. Enjoyment of meeting new people including clients.


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Pam’s Answer

To be successful in this field it's important to stay on top of the ever-changing marketing tools and where the marketing and advertising trends are heading.

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