It had a lot to do with hard work, timing and networking. I worked my way up. This large company had a small Sales Promotion department which consisted of 5 people. We all had our hands in every aspect of the department; like producing sales promotion materials, developing agendas, speaker support and events for company wide sales meetings. Our department interfaces with so many departments so I got my name and face out there. Once people got to know me and my capabilities then I was considered for promotions and positions in neighboring departments. I had to pay my dues in lesser roles but would never have been given the manager opportunity without these steps. Be patient.
Based on my knowledge of career focus academic planning one usually must study either marketing or advertising in some capacity or start gaining experience in a position like telemarketing or entry level marketing/canvassing in order to get a job in this field.
Mike recommends the following next steps: