Before jumping back into school, I would encourage you to get some work-related experience in something related to counseling/psychology. I would hate for you to see that you really don't like that either! Jobs are much different when viewed from the "inside" as opposed to looking at them from the outside. You may want to consider volunteering with CASA - Court Appointed Special Advocates - working with abused and neglected children. https://marylandcasa.org/ Do whatever you can to get some experience working with kids, at least in a mentoring role - scouting, church, coaching, etc. This would give you some "transferable skills" to transition into counseling.
Another idea: with your degree and experience, you should be able to become a recruiter for a private company. Because the unemployment rate is so low, companies are having trouble attracting top talent. Or working for the government - city government, etc. You would be marketing the company to perspective applicants. You should also be able to get positions in the state SNAP or Workforce programs, helping people on food stamps, unemployed, etc. While these are more "Social services," the experience is also transferable.
You do not want to be looking for work with a master's degree and no experience. That would mean you are looking for someone to "give you a chance" rather than marketing yourself, and, given your marketing experience, you know it is important to be able to market yourself!
Also, one thing to watch out for: depending on the nature of your "personal reasons" for wanting to go into this line of work, you may find it difficult to leave work behind at the end of the day. You will need to learn to compartmentalize, and only think of work while at work.
I hope there are some useful ideas here. Best of luck to you!