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What careers would you suggest I look into if I am interested in art, fashion and marketing?

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I am interested in many things and I am looking for a career that will utilize and fulfill my interests in business, art and/or fashion #fashion #art #artist #marketing #career

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John’s Answer

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Amelia you'll need to work hard and stand out from the crowd to make your fashionista dreams come true. But, with so many varied careers within the fashion industry, you're sure to find the perfect role to suit your personality and skills.

ART DIRECTOR

• CAREER DEFINITION – Art directors oversee the creation of visual material for advertisements, print publications, product packaging, film productions and other outlets. Art directors typically manage other staff members, including designers, artists and writers. They may look over specific elements, such as design concepts, original or stock artwork, layouts and the stylistic components of written materials. They may also create budgets and deadlines, collaborate with other departments like copywriting or production and communicate with clients throughout the project's lifespan.

• EDUCATIONAL REQUIREMENTS – Art director positions typically require a bachelor's degree in an art or design major such as fine art, visual communications or digital media. Depending on their industry, art directors may have several years of work experience in graphic design, photography, illustration or other fields. Some art directors pursue a master's degree in fine arts or business administration to prepare for a leadership role.

• SALARY OUTLOOK – According to the U.S. Bureau of Labor Statistics, the median annual salary for art directors is $98,500 in 2020. Employment in the field was expected to grow 5% from 2020-2028, which was as fast as the national average for all occupations. Because the production of print publications is decreasing, new jobs will likely require interactive media skills, such as web page design.

FASHION MARKETING MANAGER

• CAREER DEFINITION – The role of fashion marketing manager combines advertising, marketing, and public relations. Fashion marketing managers work for boutiques or clothing companies to increase awareness of certain brands. They also track customer reactions to new products and brand initiatives. This allows them to see what works and what doesn't. As such, to excel in this position you need an excellent understanding of business and fashion, as well being digitally-minded.

• EDUCATIONAL REQUIREMENTS – Aspiring fashion marketing managers need at least a Bachelor's degree. Programs such as fashion marketing or fashion management are an ideal first step. And, some employers prefer applicants with a master's degree, such as a Master in Business Administration (MBA). As a role with high expectations and a high salary, aspiring fashion marketing managers also need at least five years' work experience to secure their dream role. As such, completing an internship is essential. This will give you an insight into the industry and help you work your way up from entry-level fashion marketing jobs.

• SALARY OUTLOOK – If you want to use your degree to become a fashion marketing manager your salary may average around $114,500, reports the U.S. Bureau of Labor Statistics (BLS) as of 2020. Conversely, working as a purchasing manager, you can make an average salary of $125,000, also according to the BLS.

FASHION RETAIL BUYER

• CAREER DEFINITION – Fashion retail buyers decide which products stores should sell. By researching market trends and monitoring fashion forecasts, retail buyers stay ahead of the curve while appealing to their target customers. They are responsible for composing product development plans and maintaining strong relationships with vendors. Fashion retail buyers may also assist with a store's visual merchandising and product performance analysis. Although these workers spend their days in comfortable indoor settings, travel is often required. Many buyers typically work overtime.

• EDUCATIONAL REQUIREMENTS – Although educational requirements vary for this career, large companies typically prefer to hire fashion retail buyers with a bachelor's degree. Having a degree may also be required for career advancement. A degree in fashion merchandising or fashion marketing may be ideal for this career or at least a degree program that includes coursework in business and accounting. Strong math and communication skills are essential, since buyers are required to work with budgets and communicate with external vendors. Fashion retail buyers must document fashion trends and purchases, so a keen understanding of computer programs related to procurement or supply chain can be beneficial.

• SALARY OUTLOOK – Fashion retail buyers average yearly pay is around $104,000 as of May 2020, according to the U.S. Bureau of Labor Statistics (BLS). As of 2020, BLS is predicted that the number of jobs among fashion retail buyers, buyers, and purchasing agents would decline by 7% from 2020 to 2028. Growth in this occupation is expected to be driven largely by the economic condition of wholesale and retail industries over the decade.

Fashion is not just about the glitz and the glamour Amelia. It’s also about empowering people of all genders and ages. Having a brand that aims to serve and help people find the right pieces that they are comfortable and beautiful in, allows you to impact the world positively.

Hope this was Helpful Amelia

John recommends the following next steps:

  • LEAN HOW TO SELL – First, let’s get things straight about marketing and being a profitable company. Nothing happens until a sale is made. Period. That requires selling in all its forms. I’m not talking distribution channels or platforms here. I’m talking about words. Copywriting, cold calls, ads, emails, webinars — all those words sell stuff. Images are great, but they’re secondary to the words.
  • BECOME A STORYTELLER – Marketing and advertising follows a classic sequence: AIDA. That stands for Attention, Interest, Desire, and Action. You get people’s attention by any one of the fives senses, but usually it’s visual. When we see an attractive person or a cool object, boom: they’ve got our attention. Sometimes that’s words, but not always.
  • MASTERY OF SOCIAL MEDIA – A marketing platform is any structure or channel that can be used to launch a message. A platform is essentially a marketer’s soapbox or podium. Social media is one platform splintered into dozens of sub-platforms (Quora, Twitter, LinkedIn, Facebook, etc). Television, radio, podcasts, webinars, blogs, and magazines are a few other platforms.
Thank you so much! This was very helpful. Amelia K. Translate
Your Welcome Amelia, It was my Pleasure. Believe in yourself and you’re halfway there. John Frick Translate
Thank You Jennifer. “Volunteers are the only human beings on the face of the earth who reflect this nation’s compassion, unselfish caring, patience, and just plain loving one another.” – Erma Bombeck John Frick Translate
Thank You Lais. “The meaning of life is to find your gift. The purpose of life is to give it away.” — William Shakespeare John Frick Translate
Thank You Kimberly. “Volunteers do not necessarily have the time; they just have the heart.” – Elizabeth Andrew John Frick Translate
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Maldonado’s Answer

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Fashion & Marketing: Many people start their fashion marketing career as an intern or assistant, and then work their way up. When considering a career in fashion marketing, you should: Firstly, products will always need to be marketed in the fashion industry – so you can be assured that it is a stable career to pursue. Secondly, fashion marketing can be challenging – but also a great way to exercise your creativity and business skills. It’s highly satisfying work, where you can see the direct impact of your efforts on the success of a fashion house or brand.

What kind of skills do I need to get into fashion marketing?

While working as a designer or visual merchandiser relies a lot upon your visionary talent and ability to understand the latest trends and interpret them in a unique way, a career in fashion marketing requires all of this – and a lot more! It’s a job which requires you to be strong across a number of different fields, rather than focusing all of your strength in one area. Here are just some of the key traits you might need to become a successful fashion marketer.

1. Creativity - All of the best marketers fuse this logical approach with a generous burst of creativity.
2. A good work ethic - As is the case with many careers in the fashion industry, fashion marketing can be highly competitive. To land the job, go the extra mile to prove you’re the right choice for the role – having a fashion blog or relevant extra-curricular activities will show that you’re serious about a career in fashion marketing.
3. Curiosity - You need to be hungry for information, an early adopter of new trends and always have your finger on the pulse of what’s happening in the fashion world.
4. A human touch - Finally – you need to be personable. People don’t want to feel like they’re being sold to, so you need to come up with a strategic way to position your product without alienating or irritating your target audience. This is an underrated skill, which is so important in digital marketing.
The most important trait you need to get ahead in fashion marketing is curiosity. “Curiosity will help you to gather knowledge that make a product better or launch a new fashion campaign.”

Maldonado recommends the following next steps:

  • Before you go applying for all of those promising-sounding fashion marketing roles, it is worth really taking the time to really evaluate whether it is the right role for you.
  • prepare to demonstrate a sound knowledge of social channels. This will definitely set yourself apart
Thanks so much! Amelia K. Translate
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Kathy’s Answer

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You can go to sites like www.careeronestop.org to find information on career exploration, training, and jobs. This site has tons of great information as you begin your search. You can look at different careers and what it takes for you to receive training, watch videos on different job types, and get questions answered.

You can also go to the U.S. Bureau of Labor Statistics at https://www.bls.gov/audience/jobseekers.htm to look at various occupations and learn about the current and future jobs outlook, advancement and training requirements, employment, salary, and a 10 year outlook for those occupations. There are also lots of other topics to explore on this page that will give you great information to help you get started.

Good luck!
Thank You! Amelia K. Translate
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Nicole’s Answer

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When I was considering a career, one thing I kept in mind was that I could always volunteer somewhere that aligned with my passions more. Since you are interested in fashion and art, you could volunteer at organizations around those ideas. I know https://dressforsuccess.org/ is a non-profit that helps women get business clothes and styles them for interviews and jobs. So if you are finding it difficult to get a job in the area you are passionate about, you can always volunteer somewhere you are interested in!
Thank you. Amelia K. Translate
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Julia’s Answer

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You could consider becoming a graphic designer.
I have worked in digital advertising in the past and one of the fun things about it is that you get to be in a business driven environment, while being creative. Your clients change frequently, so that you are exposed to different projects and industries all the time. And if you have found a niche or a company that you love, you could also try and find an in-house marketing team you could join and work on that one brand.
thank you! Amelia K. Translate
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