• CAREER DEFINITION – Art directors oversee the creation of visual material for advertisements, print publications, product packaging, film productions and other outlets. Art directors typically manage other staff members, including designers, artists and writers. They may look over specific elements, such as design concepts, original or stock artwork, layouts and the stylistic components of written materials. They may also create budgets and deadlines, collaborate with other departments like copywriting or production and communicate with clients throughout the project's lifespan.
• EDUCATIONAL REQUIREMENTS – Art director positions typically require a bachelor's degree in an art or design major such as fine art, visual communications or digital media. Depending on their industry, art directors may have several years of work experience in graphic design, photography, illustration or other fields. Some art directors pursue a master's degree in fine arts or business administration to prepare for a leadership role.
• SALARY OUTLOOK – According to the U.S. Bureau of Labor Statistics, the median annual salary for art directors is $98,500 in 2020. Employment in the field was expected to grow 5% from 2020-2028, which was as fast as the national average for all occupations. Because the production of print publications is decreasing, new jobs will likely require interactive media skills, such as web page design.
FASHION MARKETING MANAGER
• CAREER DEFINITION – The role of fashion marketing manager combines advertising, marketing, and public relations. Fashion marketing managers work for boutiques or clothing companies to increase awareness of certain brands. They also track customer reactions to new products and brand initiatives. This allows them to see what works and what doesn't. As such, to excel in this position you need an excellent understanding of business and fashion, as well being digitally-minded.
• EDUCATIONAL REQUIREMENTS – Aspiring fashion marketing managers need at least a Bachelor's degree. Programs such as fashion marketing or fashion management are an ideal first step. And, some employers prefer applicants with a master's degree, such as a Master in Business Administration (MBA). As a role with high expectations and a high salary, aspiring fashion marketing managers also need at least five years' work experience to secure their dream role. As such, completing an internship is essential. This will give you an insight into the industry and help you work your way up from entry-level fashion marketing jobs.
• SALARY OUTLOOK – If you want to use your degree to become a fashion marketing manager your salary may average around $114,500, reports the U.S. Bureau of Labor Statistics (BLS) as of 2020. Conversely, working as a purchasing manager, you can make an average salary of $125,000, also according to the BLS.
FASHION RETAIL BUYER
• CAREER DEFINITION – Fashion retail buyers decide which products stores should sell. By researching market trends and monitoring fashion forecasts, retail buyers stay ahead of the curve while appealing to their target customers. They are responsible for composing product development plans and maintaining strong relationships with vendors. Fashion retail buyers may also assist with a store's visual merchandising and product performance analysis. Although these workers spend their days in comfortable indoor settings, travel is often required. Many buyers typically work overtime.
• EDUCATIONAL REQUIREMENTS – Although educational requirements vary for this career, large companies typically prefer to hire fashion retail buyers with a bachelor's degree. Having a degree may also be required for career advancement. A degree in fashion merchandising or fashion marketing may be ideal for this career or at least a degree program that includes coursework in business and accounting. Strong math and communication skills are essential, since buyers are required to work with budgets and communicate with external vendors. Fashion retail buyers must document fashion trends and purchases, so a keen understanding of computer programs related to procurement or supply chain can be beneficial.
• SALARY OUTLOOK – Fashion retail buyers average yearly pay is around $104,000 as of May 2020, according to the U.S. Bureau of Labor Statistics (BLS). As of 2020, BLS is predicted that the number of jobs among fashion retail buyers, buyers, and purchasing agents would decline by 7% from 2020 to 2028. Growth in this occupation is expected to be driven largely by the economic condition of wholesale and retail industries over the decade.
Fashion is not just about the glitz and the glamour Amelia. It’s also about empowering people of all genders and ages. Having a brand that aims to serve and help people find the right pieces that they are comfortable and beautiful in, allows you to impact the world positively.
Hope this was Helpful Amelia
John recommends the following next steps:
- LEAN HOW TO SELL – First, let’s get things straight about marketing and being a profitable company. Nothing happens until a sale is made. Period. That requires selling in all its forms. I’m not talking distribution channels or platforms here. I’m talking about words. Copywriting, cold calls, ads, emails, webinars — all those words sell stuff. Images are great, but they’re secondary to the words.
- BECOME A STORYTELLER – Marketing and advertising follows a classic sequence: AIDA. That stands for Attention, Interest, Desire, and Action. You get people’s attention by any one of the fives senses, but usually it’s visual. When we see an attractive person or a cool object, boom: they’ve got our attention. Sometimes that’s words, but not always.
- MASTERY OF SOCIAL MEDIA – A marketing platform is any structure or channel that can be used to launch a message. A platform is essentially a marketer’s soapbox or podium. Social media is one platform splintered into dozens of sub-platforms (Quora, Twitter, LinkedIn, Facebook, etc). Television, radio, podcasts, webinars, blogs, and magazines are a few other platforms.