4 answers
Tylea
Student
Katy, Texas
2
Questions
Updated
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What are some specific daily responsibilities of someone who works in the marketing field?
Curiosity #business #marketing #marketing-and-advertising
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4 answers
Alysia Cook, PCED, IOM
Principal at Opportunity Strategies LLC
8
Answers
Austin, Texas
Updated
Alysia’s Answer
There are so many different types of Marketing jobs, so there's no one right answer. Most Marketers will have to be responsible, in some capacity, for at least these things:
Research
Analytics
Recognizing what people like and don't like
Determining what people buy and won't buy and why
Relationship building
Critical thinking
Developing solutions
Communications Excellence
![Yuvaraj Rajendran [yuva_raju_raj@yahoo.co.in]’s Avatar](https://res.cloudinary.com/careervillage/image/upload/w_120,h_120,c_scale/v1467307659/20489.webp){kind=avatar}
Yuvaraj Rajendran [yuva_raju_raj@yahoo.co.in]
Project Management - Advisor at Dell
4
Answers
Hyderabad, Telangana, India
Updated
Yuvaraj’s Answer
Thirst to do something new! Plan > execute > Result > Analyse > Transform and Again start with Plan
Stefania (Mandrin) Revelli, CCSP, CPRW
Editor/Marketing Professional/Career Coach
55
Answers
Skippack, Pennsylvania
Updated
Stefania’s Answer
Marketing is a vast industry with many sub-categories and options. To narrow it down to a day-to-day rolling list of responsibilities would be very challenging. For instance, consider that you work for one organization who produces one brand of product or one type of service, your marketing would be very linear and it would entail 100% of focus on that one brand. Responsibilities may range from:
Public relations, blog content, brochure editing, digital marketing efforts, market and consumer research to understanding marketplace/industry trends, translating those trends into consumer insights and business implications, analyzing communication, usage, brand loyalty and media, just to name a few areas.
If you work for an agency, such as a marketing or advertising agency, on the other hand, you may touch many different brands. Nearly every industry, service or product, has a marketing component. The direction you may pursue may also depend on where your strengths and passions lie. Are you, for instance, more interested in research? writing? sales? promotions? Are you good at presenting? Turning data into a compelling story? graphics and art? As you can see, there are many options.
The great news is that is a vast industry with room for many different types of talent and aptitudes. I, for instance, have been in the "marketing" world for nearly 20 years, yet have worked for advertising agencies, media and consumer trend insight companies -- all which have heavy marketing components, but aren't pure marketing organizations or jobs. As an editor, for instance, I was responsible for turning marketplace trends into stories that would help other marketers form better relationships with their consumers.
You may want to spend a little time online researching different types of marketing jobs. BLS.gov may be a good place to start: https://www.bls.gov/ooh/business-and-financial/market-research-analysts.htm or https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm
Another thing you may want to do is do search on job boards like Indeed.com or Monster.com to see what types of duties and responsibilities are posted under job descriptions for marketing positions.
Good luck!
Public relations, blog content, brochure editing, digital marketing efforts, market and consumer research to understanding marketplace/industry trends, translating those trends into consumer insights and business implications, analyzing communication, usage, brand loyalty and media, just to name a few areas.
If you work for an agency, such as a marketing or advertising agency, on the other hand, you may touch many different brands. Nearly every industry, service or product, has a marketing component. The direction you may pursue may also depend on where your strengths and passions lie. Are you, for instance, more interested in research? writing? sales? promotions? Are you good at presenting? Turning data into a compelling story? graphics and art? As you can see, there are many options.
The great news is that is a vast industry with room for many different types of talent and aptitudes. I, for instance, have been in the "marketing" world for nearly 20 years, yet have worked for advertising agencies, media and consumer trend insight companies -- all which have heavy marketing components, but aren't pure marketing organizations or jobs. As an editor, for instance, I was responsible for turning marketplace trends into stories that would help other marketers form better relationships with their consumers.
You may want to spend a little time online researching different types of marketing jobs. BLS.gov may be a good place to start: https://www.bls.gov/ooh/business-and-financial/market-research-analysts.htm or https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm
Another thing you may want to do is do search on job boards like Indeed.com or Monster.com to see what types of duties and responsibilities are posted under job descriptions for marketing positions.
Good luck!
Paige LeBlanc
eBusiness Sr. Advisor - Small Business Online Marketing at Dell
6
Answers
Austin, Texas
Updated
Paige’s Answer
Depending on the company you work for, and your specific role it could vary between a lot of different focus areas. Starting in a broader marketing role at first will also help you decide on what you want your next step to be and what your passion is. Any day for my role could include: analytics for site metrics, content review and approval, customer behavior and feedback, problem solving and recommendations, cross functional decision making and creative input for future state content. Those are some of the areas I am involved in on a daily or weekly basis. Good luck in your future endeavors!