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what are some tips to bring exposure to your company ?

#communications #human-resources

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Subject: Career question for you

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Don’s Answer

Looking to get your company some exposure? Here are a few ways to help:

Understand your audience. Who do you want to know about your company? Who are your customers? What are their habits online and elsewhere? Understanding that clearly will go a long way to helping generate interest and exposure.

Understand what you're trying to gain exposure for -- and why. Is it a new product? A dynamic leadership team? Just general awareness in the marketplace? You'll need to clearly understand what you're trying to communicate.

Step up your social media strategy. Once you know the what, the why, and who you're trying to reach (and their habits), you can target your social media accordingly. Create a plan that identifies your goals, metrics (what does success look like to your leadership?), and lastly, the tactics you'll use to meet those goals. Make it consistent, and relevant to your audience.

Do you have a budget? Paid social is a good way to kick-start a campaign, but isn't a magic bullet for putting in the work, either.

Be patient. In today's media landscape, earned media rules. Do the work, but don't expect magic overnight. It takes time to grow a following, and to gain the exposure you're looking for. Good luck.
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Nicole’s Answer

Social media is key! Make sure you have a strong online presence. One that communicates your mission and product.

Influencer Marketing is a great tool as well. Work with online influencer to promote your product to their audiences.
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Neha’s Answer

Some ways you can do this are -

1) Participate in conferences/events for your area, for eg tech conferences or such. This will help get your company known.
2) Network! Connect and network as much as you can, whether on social media, on LinkedIn or with partner companies. This will promote your company.
3) Try to connect in the universities and colleges that your employees are alumni of. This will promote your company among students.
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John’s Answer

Show stories, pictures, products on LinkedIn.
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Nikita’s Answer

Hello John,
Here some tips to bring exposure to your company
1) Start with the website page, social media and specially LinkedIn as well. (this way you can interact with your audience, posts, and build your network.
2) Understand what industry your company is in- network with professionals who have been in that industry
3) Think about how you can collaborate with colleges (this builds the internship and full time opps)
4) Think locally and get involved with your community and promote your company that way.
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Kaitlin’s Answer

Positive reputation building comes in many forms. Externally you want to look at earned and paid media options including social media, traditional media, print, etc. You also want to elevate the senior leaders of your organization so preparing thought leadership pieces/panels go a long way to bring credibility to your company. Employee voice is also a very effective tool so catering ready made content for colleagues to post on their personal channels also helps.
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Sandra’s Answer

Participating in networking events both as a participant and as a speaker creates visibility to our organization. These can be industry networks or by topic.
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