Do you need internship experience in order to get hired at a marketing firm after graduation?
I am a junior in college and thinking about possible jobs I will be applying for after graduation. A lot of my peers are scrambling to find internships in their degree fields, and I was just wondering if it's possible to get hired at a good firm without an internship. #business-management #marketing-and-advertising #social-media-marketing #marketing-communications #marketing-strategy #online-marketing
For marketing agencies specifically, a traditional is less important as having great evidence that you understand the different levers you can pull to help brands create an identity, understand and message to their customers, foster and grow their businesses, etc. Have you had a customer service job? Had to learn about human psychology by coaching or mentoring? Do you have a well followed social media account or make youtube videos about a topic you care about? Did you organize any events on campus where you were able to use digital or traditional tactics to get the word out? How do you use the internet to get the information you need? What brands do you care about the most and why? If you can answer yes to a couple of these questions and/or have some hard skills like basic web design, managing a Wordpress site, project or event management, etc you might be okay without a traditional internship.
As long as you're able to showcase to future employers that you have unique skills and experiences you've acquired by doing (whether on a job, via extracurricular experience, entrepreneurship, etc) you will have a chance to set yourself apart from the other candidates, whether or not you have a traditional internship. You can always volunteer helping other students with their brand strategies, web page building/design, social media accounts too to gain some real world experience without having to get a formal internship. best of luck!
With that said, an internship is not a requirement. When you apply, demonstrate how your coursework, projects, extra-curricular activities align with the job. When you attend career fairs, ask relevant, informed questions. Make a positive impression on the recruiters there. Join LinkedIn so that you can see who you may connect with in marketing, and request an informational interview to learn more about the company.
Good luck to you!