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Is being a marketing manger a long term job

#marketing #social-work

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Anny’s Answer

Hi, Alicia
A job in marketing can provide long-term career growth and satisfaction. The path in marketing can be varied. You could work with a brand or in an agency that supports that brand (or both). There are many types of roles within marketing. They include:

- Content strategy and management: determining the type of information that customers need and creating it.
- Communications strategy: determining what, when, where and how the brand message is communicated and analyzing which media and message works best for the brand.
- Market research: using a variety of different techniques, understand customers' needs and influencing change.
- Social network marketing: creating content for social networks that connect with the audience over social networks.
- Product management: determining the features customers seek from their products and promoting it.

There are also other, more creative areas of marketing including:

- Copywriting - communicating the brand message through words
- Designers - communicating the overall message over a number of different channels (digital, social, etc)

Good luck to you, Alicia!
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Darrin’s Answer

I would say yes, a career in marketing is a long term job. A marketing manager is probably one of many steps in a marketing career. Marketers are enjoying better tools created than ever before, and as a result, the marketing field has evolved drastically from generalists to specialists. This has opened up many opportunities under the marketing umbrella than ever before. Many publications and experts do say marketing is a field that will only grow in future demand.

I think the biggest investment you do for yourself is continuous learning. Because the field and enablement tools are being created and evolving so quickly, mindset is so important. What worked years ago, may not work today. But may work tomorrow! But my greatest advice is to not focus so much on the manager title, focus on your knowledge acquisition; the rest will fall into place. Take the time to understand the basic foundation of marketing principles. Those principles rarely change drastically. You can always fall back on those foundational principles in applying the why's as a marketer.
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Sherman’s Answer

Hi Alicia,
What do you mean by 'long term job"? You can stay at a job for any amount of time if you're happy because it's up to you! Don't worry about what others do, your career journey is unique to you so enjoy and don't compare it with others. Marketing has many different areas for you to specialize so staying within this field is easy as you can move around to various marketing jobs, see examples below.

Market Research Analyst.
Channel Marketing.
Digital Marketing Analyst.
Content Writing.
Graphic Design.
Social Media Marketing Manager.
Product Marketing Manager.

To become a Manager it usually takes years of experience, I estimate 5 years. Here is a good article that provides the 5 steps to becoming a Manager - https://www.glassdoor.com/blog/5-steps-manager/ Good luck!!!
Best,
Sherman
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Jessica’s Answer

Yes - being a marketing manager is a long-term job that may require a range of skills and duties from assessing competition in the marketplace to designing a successful campaign or company marketing strategy. In a larger firm, this can lead to becoming a Marketing Director or VP of marketing. Depending on the business field, this job can lead to a long career.
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