Deborah C.’s Avatar

Deborah C.





How and why should one do research before going into an interview?

I am looking for a job. #job #research #interviews

Ask a new question Answer this question

2 comments Click to expand

2 answers

Hi Deborah,

It is imperative to research the company with whom you are interviewing so you can sell why you’d be a great fit. You can be spot-on with all other responses, but if it's apparent you don't know anything about the company, it is an immediate turn-off to a recruiter. Plus, how do you know you’re a qualified candidate for that position/company if you haven’t done your homework about the organization?

It isn't necessary to memorize the entire profile of an organization, but it is smart to spend 30 minutes browsing their website, especially the “About Us” section.

Another effective tactic is to come up with a few questions to ask the interviewer about the company that shows that you have researched the employer, for example: “I noticed that company XYZ focuses a lot on giving back to the community through various programs—can you share a bit more about that?” This not only shows you know about the company, but that you're interested in learning more.

There are few things that you have complete control over during the interview process; researching the company beforehand is one of them! Impress the recruiter with your knowledge, and hopefully increase your chances of landing the job!


Good luck!

Last updated Feb 28 '17 at 14:12
Hi Deborah, I’m glad you asked this question, because it’s so important to research a company before you interview with them. Below I’ve outlined why and how to do this. WHY? - Demonstrating that you did your research during the interview shows that you’re interested in the opportunity and the company; you’re not just applying to things because you need a job. When companies interview and hire, they want enthusiastic people who want to be there. - Researching and learning more about the company can help you uncover things you may not have known. This can be good (they get free breakfast on Fridays!) or bad (the employees say there isn’t a great work-life balance). By researching the company, you find out ahead of time information you need to make a more educated decision. - The know you know,the more you can stand out as a perfect candidate. If you know the morals or goals that the company is motivated by, you know they want a candidate that can fit those criteria. Mention that you know the company’s main characteristics, and prepare a few points as to how you embody those traits. A lot of companies are interview not just for qualifications, but for a culture fit as well. Being familiar with that can prove you’d be perfect for the job. HOW? - The company’s website & social media. This is all going to be from their perspective, but you learn about what values they have and what kind of people they’re looking for. With their social media, you can follow/like their posts to demonstrate that you’re engaged. If it’s a big company they might have a social media manager who’s totally separate from the hiring manager, but you never know! Like/comment/follow their pages when you’re applying. Maybe before the interview you’ll be able to mention a recent tweet. - Glassdoor Here’s where you can get the real inside look. Former and current employees post about what it’s like to work there, which can be good and bad, as mentioned before. There’s also a section for interviews, so you can have the upperhand and find out what questions they might ask you. Glassdoor also shares salary information so you have a more educated response when they ask you what your salary requirements are. - Google This will bring up reviews, news articles, really anything related to the company. So dive in! - LinkedIn LinkedIn is great for researching companies because you can see if you have any connections that work at the company already, or if your connections know someone that’s there. If so, you could reach out to them and get some more information about the interview process, or have them put in a good word for you! I hope this is helpful
Last updated Sep 18 '17 at 23:50
Ask a question