Educational Writer- New Heights Educational Group
It is imperative to research the company with whom you are interviewing so you can sell why you’d be a great fit. You can be spot-on with all other responses, but if it's apparent you don't know anything about the company, it is an immediate turn-off to a recruiter. Plus, how do you know you’re a qualified candidate for that position/company if you haven’t done your homework about the organization?
It isn't necessary to memorize the entire profile of an organization, but it is smart to spend 30 minutes browsing their website, especially the “About Us” section.
Another effective tactic is to come up with a few questions to ask the interviewer about the company that shows that you have researched the employer, for example: “I noticed that company XYZ focuses a lot on giving back to the community through various programs—can you share a bit more about that?” This not only shows you know about the company, but that you're interested in learning more.
There are few things that you have complete control over during the interview process; researching the company beforehand is one of them! Impress the recruiter with your knowledge, and hopefully increase your chances of landing the job!