Ann Gianoglio Burk, MBA
The first thing you need to determine is what problems does your product solve, and what types of people need this problem solved. For example, let's say you make rakes. We know that people with yards or gardens need rakes, and they are most likely homeowners. In that case creating a Facebook group for gardeners and people that spend a lot of time on lawn care would be a great place to get people engaged with your products. On the other hand, purchasing a Facebook add geared towards teenagers probably wouldn't attend the right audience.
I hope this helps! I am including information on my favorite marketing book below. It was written before digital media was popular, but it will help you to understand how to target customers. I will also give you a recommendation for a Facebook group to join. Good luck!
Ann recommends the following next steps:
The best way to develop new marketing strategies is to truly understand the mindset of your consumer. Try to brainstorm their wants and needs and also think about any pain points consumers may have (whether those pain points include weaknesses in similar products on the market or even the fact that a product to solve their issue doesn’t exist yet). Then you can tailor your marketing strategy to emphasise how your product solves the main issues or complaints of consumers. Best of luck!
In addition to the awesome answers already provided, I suggest that maybe you ask yourself and get comfortable with your answers on the following:
1. Would I be a user/consumer of the product I am trying to market?
2. Do I have close family/friends who could be users/consumers of the product I am trying to market?
3. Somewhat related to the answers already provided, how do I determine where opportunities exist for the product I am trying to market?
4. How big is that opportunity volume and how sustainable is that opportunity volume?
Answers to these types of questions can and do change but it may be worth identifying answers that you are comfortable with. It is possible that understanding your answers can add to the effectiveness with which you are able to grow the use of the products you are attempting to market...and after all, isn't that the point? :D
Best of luck to you!