Can someone pivot to journalism or marketing after choosing a career in another field?
Have you seen successful writers or market coordinators who do not have their formal education in marketing or journalism? If so, do you have any tips on how to get into those fields starting without education/connections?
I have friends in marketing who do not have formal marketing training but I don't know much about that worlds. I think what Andrea said is good advice, see if you can find applicable training + subject matter knowledge in a field and apply that to those who do marketing in that space.
As an example, say you are a nurse, then you might look for associate marketing roles in healthcare or pharma where you could use your on-the-job knowledge of patient care, administration, etc. You might also be able to apply at a group provider and work in their internal (employee-related) or external marketing (communications with the public).
As for making connections consider attending networking events that target the sector of interest. I've surfaced some resources below. Good luck!
Andrea G recommends the following next steps:
To go into journalism or other writing jobs (such as in Content Marketing), you will need writing samples. I recommend starting a blog or offer to guest blog on a subject you are knowledgeable on (perhaps for free for a nonprofit organization) to build up your portfolio. If you wrote for the college paper or magazine, these can be used as samples too. Be sure that your samples are professional—and bonus points if they are relevant to the industry you are trying to get into. For example at HMH (Houghton Mifflin Harcourt), if you want to do copywriting or content marketing, we prefer to see writing samples that demonstrate a knowledge of technology, edtech, and/or the education industries. However, sometimes the topic itself isn’t important to the hiring manager, as long as the writing follows best practices—and is clear, compelling, pithy, etc. I’m sure that journalism writing samples can cover any range of topics. Be sure to have a strong headline.
To break into the marketing or journalism industries, I recommend attending networking events or relevant conferences. Look to your broader LinkedIn network, and ask people you are connected with to connect you with people they know for a brief 20-minute “informational interview.” This can be over coffee or Zoom, and it’s a great way to learn about another industry and hear first hand how to break into it. Good luck!
The fact that you pursue a degree in College, not necessarily means you have to stick to that as a career. Once you go out there to the workforce, you may realize you like different things.
For Example, I majored in International Journalism, and had couple of internships and entry level roles. I liked it, but was not sold I wanted to do that for the rest of my life.
So I went to job fairs and tried to get into other companies and ended up having a career in Finance-Wealth Management. I studied a lot and got different designations so I could keep improving myself.
Try to get a degree on what you think you like the most and try to network with the companies you want to work for. Doors will start opening and you would know better what you really like.
It seems you have a few answers specific to journalism - I will focus on Marketing.
People do pivot their careers very often, so don't worry that it never happens. It can be difficult without established connections or education, but it’s definitely not impossible!
Some suggestions of where to start:
-An internship (paid in many industries), or even an entry-level graduate program: they might look for skills, rather than specific qualifications. Check what’s ‘essential’ versus ‘prefered’ in the job specification.
-Networking events: you might be able to find some low/free ones in your area, try looking on Eventbrite or LinkedIn, just to start making connections and learning more.
-Free associations and vendors -> free webinars to learn more about the discipline. For example, Hubspot, Score Mentoring Program etc.
As a matter of fact, some of the most successful marketing people came from other industries, with a few years of experience and some fresh ideas. They focused on improving their skills that would translate well into marketing.
Basically, if you don't have formal education or connections, you're trying to build that knowledge and network anyway. Best of luck!