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How could you determine a graphic designer's work?
How could you determine a graphic designer's work?
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Derick’s Answer
If I understand your question correctly, you're interested in learning how to evaluate the quality of a graphic designer's work. Ultimately, there are lots of ways to do this, and it can be subjective. As a hiring manager for designers, there are a few things I look at when I review portfolios:
• Level of craft: generally I'm looking at core skills such as a sense of hierarchy, legibility of message, kerning of type, and color theory. Demonstrating foundational skills is essential.
• Problem-solving: Has the designer demonstrated a problem they've solved, such as how to position a brand for a certain demographic?
• Presentation: Presentation of the work is another form of graphic design: has the designer taken care to present their work by providing contextual mock-ups and/or alternative explorations?
And remember, your work doesn't have to be from a paid job. It could be a student project or a personal project if it demonstrates your skill.
Good luck!
• Level of craft: generally I'm looking at core skills such as a sense of hierarchy, legibility of message, kerning of type, and color theory. Demonstrating foundational skills is essential.
• Problem-solving: Has the designer demonstrated a problem they've solved, such as how to position a brand for a certain demographic?
• Presentation: Presentation of the work is another form of graphic design: has the designer taken care to present their work by providing contextual mock-ups and/or alternative explorations?
And remember, your work doesn't have to be from a paid job. It could be a student project or a personal project if it demonstrates your skill.
Good luck!
Updated
Jamie’s Answer
Hello,
Here are the things I pay attention to when evaluating a graphic designer's work:
• Attention to detail as the foundation and includes consistent margins and spacing, type treatments (hierarchy) and color application.
• Advanced knowledge of typography including the application of kerning, leading and overall hierarchy
• Expert understanding of color theory across digital (presentation, video, web) and traditional platforms (offset print)
• Understanding of form, balance and white space
• High-level ability to curate on-message and impactful photography
• Expert use of Creative Cloud applications, file formats and resolution to create the work
Good luck!
Here are the things I pay attention to when evaluating a graphic designer's work:
• Attention to detail as the foundation and includes consistent margins and spacing, type treatments (hierarchy) and color application.
• Advanced knowledge of typography including the application of kerning, leading and overall hierarchy
• Expert understanding of color theory across digital (presentation, video, web) and traditional platforms (offset print)
• Understanding of form, balance and white space
• High-level ability to curate on-message and impactful photography
• Expert use of Creative Cloud applications, file formats and resolution to create the work
Good luck!
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