How do I decide what I want to do with my degree?
I am a marketing major, and I love it. However, marketing is such a broad spectrum, and there are so many different things I could do with a marketing degree. How do I evaluate where I would fit best in a marketing career?
Your marketing major can open many different paths as every brand, large or small, has some sort of marketing arm. It can be very challenging to know where you want to work right off the bat, especially with so many options. Things will fall into place, but here are a few things you can do to help facilitate the process.
Stefania recommends the following next steps:
Hi there. Why don’t you try out a few internships? Maybe one in digital marketing, one in sales marketing, or advertising. There are many ways you can experiment and see what you want to do in marketing. What you learn in your major is important for your knowledge in the field, but when it comes to finding out what you like, you need to find out through experience. I definitely recommend starting with an internship.
Another thing is networking with people on LinkedIn that work in marketing and look at their work history and job descriptions. It's interesting to see how people got to where they are in the present. Some may surprise you. Don't feel that if you dive into one area and don't love it, you can't dive into another. That's how you find what you truly love!
Where to move in marketing requires self-assessment and opportunities.
List down all your strengths and check the careers (in marketing) which need those skills. Then figure it out, which career path is the one where you will enjoy the most. Also, you can go for some part time activities to understand the nuances of the career path.
All the best