Hi Roberto! Very good question - Nowadays, depending on your skills or interest, there are quite a few different 'subsets' of Marketing Roles in organizations that you can choose from or evolve into at an organization. These range from: Public Relations, Communications, Content Marketing, Inbound Marketing, Digital Marketing, and Marketing Project Management.
If you are interested in the more 'creative' aspects of Marketing [Such as Public Relations, Content, or Inbound Marketing] , a Major in Business Management with a Minor in Journalism would be extremely helpful in these types of roles where content creation and creativity are key. See some top skills for Content Marketing here: https://neilpatel.com/blog/4-skills-to-look-for-when-hiring-a-content-marketer/.
If you're looking for a more 'technical' role where you deal with marketing technology or analytics, a Minor in Business Analytics or Technology/Computer Sciences would be immensely helpful to set you apart from your peers with technical skills.
For a more traditional Marketing Communications role, a blend of degrees and studies in Business Management and Communications or Business Communications would make you well suited for this path.
Personally, for example, my career path evolved from studying Business Management with a Minor in Communications in College. From there, I started off with internships in Marketing roles at non-profit organizations/charities. My first 'real job' out of college was as a Marketing Assistant, then a Marketing Specialist where I wrote content for emails, social media, our website, and worked on events and communications. After that, due to my experience in some of the more digital aspects of Marketing Communications as well as project management with social, email, and automation tools, I was promoted to a position as Digital Marketing Manager. In this role, I was able to really expand to a whole new area of technical marketing such as building marketing technology processes and tools across our business.
Joe recommends the following next steps:
- Determine where your overall skills lie - are you more creative, technical, or great at project management? Answering this question will help you determine how you want to narrow your studies and career path.
- Think about what types of organizations you'd like to work for - do you want to be in non-profits like charities, foodbanks, and community organizations? Or do you want to work for large corporations?
- Follow blogs and websites that are 'thought leaders' in different aspects of Marketing , such as : Hubspot's blog for Content and Inbound Marketing, or Moz for Digital Marketing.