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What are the strategic steps to enter to entrepreneurship?

I have heard that to start a business you would to have social platforms. I wanted to know: do I have to have social media platforms like Instagram, Facebook and Twitter besides just using LinkedIn?

business spring25 entrepreneurship social-media social-media-marketing
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Juanita’s Answer

I agree with Bob on this one. As a business writer myself, I have written various books on the topic and starting a business has a lot of moving parts. Social media is a great way of promoting your business but refrain from having to manage too many platforms at once because without paid marketing strategies it can become timely to manage them, and you will find yourself burned out before you know it. Focus on your product offering and see where you can beat your closest competitors. Market research is key when it comes to starting a business. This means that you would need to go out and see what others are doing and offering and how you can make it worthwhile for customers without breaking their budget.

Back to social media. Having two or three platforms (to start with) will help you see where your customers are at and what they want to see from you. If these platforms don't work, don't be afraid to try something else, there are so many platforms out there and you really don't want to create profiles on all of them. Once you find the platform that works best for you and brings customers to your door, remember to stay consistent with your posts. This means that you should be scheduling regular posts in advance. What I have found works best is to take one day in the week and plan out your social media strategy for at least 4 to 5 days. If you're using Instagram and Facebook, then you can use Meta to help you schedule your posts in advance and you can forget about them for the week. Other platforms like TikTok would require that you record, edit and upload the videos as drafts to your TikTok account so you can simply just hit post when the time comes. The same goes for YouTube (but with YouTube you can focus on only one or two videos a week, instead of 3 to 4 because they are long-form videos).

Other than that, first focus on your business structure, pricing, finding clients, and building your business so you know that once your first customer walks through your door, you are ready to give them the best service possible.

I hope that helps and please let me know if you have any questions.
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Dr. Terrell’s Answer

A great step is to become a master of sales and marketing, but also gained mentorship from people who have a achieved what you were looking to achieve.
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Bob’s Answer

I have found, in over twenty years of investing in entrepreneurs that there are a number of guidelines for them. Social Platforms are but a small part of the equation.
First, learn how a business is run. What are all of the pieces that need to fit together to be successful. What business models work best for your industry, your products your services? Be realistic about your abilities. Seek partnerships to balance them.
I have found that young people whose family has a small business, make the best entrepreneurs. They have lived the exposure to business models. If you do not have this background, work for a small company that mirrors the business models you will need. Learn and grow.
Use as little money as possible. And, spend money on product quality not marketing. Then, make projections for growth, because they are expected.
Do not be cocky. The Life of a business is cyclical. Gather assets w hen yours are hot. Have discipline to conserve them. Be paranoid- competitors are out to get you. But, be persistent, stubborn about the long term business. Be tactical, opportunistic, nimble on short term issues. Keep ownership control.
Rewards are disproportionate to our value added. Don't kid yourself. Let your personality mold the corporate culture. Don't sell out early. Money will never replace the fun of building your own business.
Social platforms are one form of exposure to your customers. Rob and Sneha have the right ideas. Use the marketing and distribution that fits within your customer's needs.
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Sneha’s Answer

Hey Da'Ja! Starting a business takes a mix of planning, learning, and taking small steps toward action. Building a strong network and understanding your market are important early moves. While LinkedIn is great for professional connections, platforms like Instagram, Facebook, and Twitter can help you reach and engage with customers, depending on your audience. You do not need to be on every social media platform, but having at least one where your target audience spends time can make a big difference. The key is to start where you feel comfortable and expand as your business grows. Good luck!
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Rob’s Answer

Agreed with Sneha's response regarding understanding where your customers would be interacting with your brand/product/service. I would also suggest looking at other avenues as well depending on your business including websites and platforms outside of the ones listed. TikTok for example is really big for lots of brands and then there are many industry specific outlets that could be very valuable for your business. I would take time to understand all areas where your ideal customer profile (something you need to also figure out) goes to learn and buy your product/service.
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