Usually employers in this field are looking for relevant education and experience. The education will depend on what route you want to take, however the general consensus leans towards first earning a Bachelor's degree.
Say you want to go into counseling, either educational or psychological, you will need to earn a Master's degree and possibly a Ph.D along with a credential program tailored to your discipline. If you are looking at a specific job posting, make sure you meet the basic requirements before applying or can meet them at some point. Employers want assurance that you can deliver on the job, this assurance being your educational pursuits and accumulated experience.
Experience is the other side of the coin. While pursuing your degrees, build up your resume with campus jobs, internships, even volunteer opportunities to show employers your range of expertise. For example, I worked in transfer student advising/education during undergrad, but volunteered for Admissions, Associated Students, and studied abroad! All of those experiences built my resume exponentially. The right employer will value your efforts and allow you to apply yourself.
Good luck with your endeavors!