5 answers

Is marketing a good major?

Updated New York, New York

My name is Senad and I'm a senior in high school and soon graduating. I know what I want to do in the future and I'm trying to take the right steps to get there, I'm asking this question because I have an idea where I should start but don't know if it's the best way to start on my path to entrepreneurship #business #marketing

5 answers

Maria’s Answer

Updated Sydney, New South Wales, Australia

To be a successful entrepreneur you need to have - great innovative ideas - a vision of your target market and how you will reach your potential customers and - sound finances.

Most new businesses fail because of lack of capital or cash flow.

SO! A joint Finance/ Marketng major would be excellent as would a general Business or Commerce degree. BUT above all you need a great product or service, and neither course will help you identify these.

Hope this helps

Miriam’s Answer

Updated California, California

Do you know what problem you want to solve as an entrepreneur? If you can identify what industry you want to start a company in, it is better to get deep experience and expertise in that field specifically, and take marketing courses as an elective.

If you don't know what problems you want to solve, or what industries you are passionate about, a marketing degree or general business degree would be useful. However, to be a successful entrepreneur, you need to have a problem that you believe so strongly that you are the best person to solve that you'd sacrifice everything to succeed. This works much better if you already know what it is that you are most passionate about.

David’s Answer

Updated Sharon Hill, Pennsylvania

Marketing CAN be a rewarding career depending on on your interests and skills. Whether tech-based or not, all companies will need individuals with marketing skills--products very rarely sell themselves! Depending on your skill-set, it might be easier to begin your marketing career in an established company rather than a start-up. Such areas as market research, advertising/promotion and even sales are great starting points for a career in marketing. If you have good analytical and communication skills, and an appetite for hard work, a career in marketing can be great fun. Good luck!

Amit’s Answer

Updated Los Angeles, California

It depends what's your area of interest. If you are into technology entrepreneurship, it would be important to build your skill sets in programming and development to start on your own in future. Remember, engineers build something, then hiring takes place for other functional areas. That said, marketing is a very important skill to have. Hope this helps.

Lindsey’s Answer

Updated Irvine, California

A lot of students have asked about the path to a career in marketing so I thought I'd consolidate Professionals' advice from this thread and others on CareerVillage.org here.


The best answer to whether or not marketing is a good major is "I don't know". Marketing is a large and diverse field of work, which both makes it a great major but also one you don't have to pursue in order to end up in marketing. At the end of the day, your choice whether to pursue a marketing major or not depends entirely on what skills you have, what you're passionate about and what ambitions you have.


  1. There are several components of marketing, making it an especially good major to pursue for analytical and creative students alike. Marketing involves everything from communications and design, to sales and advertising, to business strategy and analytics. Depending on the component(s) you're most skilled at or passionate about should determine what major you pursue.
  2. Jim says: "Marketing is on the ascent. It has frequently led at big consumer products companies. Now its influence is growing everywhere: at B2B companies, professional services firms, companies dominated by engineering or logistics. You can see marketing's rise on business bestseller lists, on YouTube playlists, in the new brands that have broken away and differentiated themselves, and in the explosion of marketing start-ups (and what investors are paying for them). Marketing is becoming a more powerful and resource-rich function of business. In today's digital world, marketing is the function responsible for creating and sustaining a long-lasting relationship with the most important asset of any business—the customer." He goes on to explain what he's learned marketers need to be successful over the next five years. Read what he has to say here: https://www.careervillage.org/questions/19109/why-should-i-study-marketing
  3. While marketing is a good general major to pursue, you don't have to major in marketing to end up in marketing. Kristen, an Account Manager at Google said: "I majored in Communications and it was perfect - general enough to be able to apply to a few different companies within various departments (marketing, sales, business ops) but specific enough in that I knew one underlying thing about it, which was I wanted to work with people. Communications degrees cover a lot of learnings, from business (I was required to take classes in economics, finance, etc.) to marketing (I also took classes in advertising, PR, etc.) which made it a great fit, when I didn't know what I wanted to do when I was a college sophomore and had to declare a major. As I learned more, I found I had a lot more interest in the advertising and PR classes so I obtained..." read the rest of Kristin's advice here: ttps://www.careervillage.org/questions/845/what-major-is-suggested-when-persuing-marketing-and-advertising

Lindsey recommends the following next steps:

  • Read this Q&A thread on Quora to hear from more folks about whether or not marketing is a good degree to pursue: https://www.quora.com/Is-marketing-a-good-major-and-why