Hmm. This is a good question. I would have to advise getting out there and getting some real work experience. A summer internship or co-op at least before graduating. There are many avenues to pursue with the general major of Communications. I think you can get your career started and then attend grad school part time of full time once you have a better idea of what your want to focus on. Digital media and interactive communications is a newly developed MA degree. I owned a Marketing & Communications staffing firm for years and have helped launch a number of Communications grads launch their careers in my private practice over the last 5 years. As of only 3 years ago, PR and Marketing firms were keen to hire new college grads based only on their personal experience w/ social media. By now, it has become an integral part of corporate and agency environments and they currently seek candidates with this experience. So, make sure you take some courses in this for your BA. You could also check out MA programs that teach Data Analytics as it relates web and social media strategy. These candidates are in demand right now. Feel free to contact directly if you'd like to discuss directly.