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What to write on my personal statement, for marketing?

I am writing my personal statement, therefore I would like some tips on how to properly write it.
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Sunil’s Answer

I agree with Frank's response - be authentic. More importantly, ask yourself some basic questions about Marketing and yourself. I'll offer a few suggestions to help you get started:
1. why you want to go into Marketing?
2. what made you aware of Marketing in the first place?
3. what made you interested in Marketing?

There is also an (in my opinion) unfortunate tendency to make personal statements read more like short stories or film scripts in the US at least. I think there is going to be some difference (perhaps significant) in the way UCAS personal statements are written. The UCAS personal statements want to see things like
1. why are you suitable for the particular university/ program of study
2. what relevant experience and expertise do you have
3. which clubs or societies did you join (and which hopefully demonstrate your commitment to the field of study you intend to pursue)
4. ...
Here's a helpful link.

Sunil recommends the following next steps:

https://www.ucas.com/undergraduate/applying-university/writing-personal-statement/how-write-personal-statement
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Alex’s Answer

As the other posters have said, it's important to make sure you're telling your authentic story. Some thought starters could be:
What makes you want to study marketing, do you have any experiences that led to you making this decision e.g. if your school did any enterprise challenges did you enjoy the marketing role?
If you study Business Studies at A-Level or GCSE, which aspects of that have made you want to pursue marketing?
Take a look at some of the prospectuses for the courses you might be interested in. Are there any focus areas you could pull out that appear frequently across the different unis you're interested in e.g. you're interested in the psychological aspect of customer behaviour, you love expressing creativity, you want to learn more about xyz.
Good luck!
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T’s Answer

Another vote on Frank’s response and it’s the best to tell “your story”- why/ how you “ fell in love” with “marketing buddy”? What is your plan to grow this “relationship between you& marketing”? Also in marketing, you may work in the role(s) that needs creativity as well as analytical skills. You might want to think through the marketing streamline that you are more driven into to write your statement. Keep it authentic as others said but here is to emphasize the importance of authenticity.
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Andrew’s Answer

I think Sunil has some great recommendations! Also, I would encourage you to get on LinkedIn and view profiles of other Marketers. See how they share their own personal branding story. Hope this helps!
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Michael’s Answer

Prepare a focused and inspiring personal statement. As an employer, I'm looking for enthusiasm, willingness to work above and beyond, continuing education and results. I want individuals to get right to the point, especially if they are new to the profession. Let professionals you know review your statement before submitting it also. It needs to read well and have no mistakes.
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Frank’s Answer

You will find a lot of very good tips by using "Google Search" for this question so would direct you there for more examples and helpful ideas. I would say, however, that you need to be authentic and 'tell a story' about your own personal journey rather than trying to be someone you believe they are interested in. You are a unique individual and your own story is what will make you more appealing than someone else.
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Nathaniel’s Answer

Yasmine,
Are you willing to consider that you are asking the question the wrong way round? If so, start from your talents--what do you and/or others admire about your knowledge and skills?--and work towards your goal. What do your present talents potentially contribute to being a marketer? What skills/knowledge do you lack and how might you fill those gaps?

It would be useful if you had some idea about what you would like to market. Property? Technology start-up companies? Mineral futures? Antiques? The more specific you can be about this, the more specifically you can evaluate your present resources and the resources you will need to acquire.

By performing this kind of evaluation you will have a clear picture of 1) your goals; 2) your current assets; 3) the steps you might take to fill the gaps between 1) and 2).
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