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How do you promote your business.

I am selling handmade earrings. How do I promote my product and business #business


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J’s Answer

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Hi Selena,


In order to sell your earrings, you should think about where you are going to sell them (this is your distribution channel) and how are going to get more of them sold through that distribution channel (this is your marketing/advertising/promotion plan). These two components are related because your promotion strategy might differ depending on where your going to sell your earrings.


In order to figure out your distribution channel and your marketing/advertising/promotion plan for your earrings:



  1. Think about who your customers are. Are they teenagers? Are they adults? You need to know who your customers are in order to figure out where you want to sell your earrings and how your want to promote them.

  2. Think about where your customers shop. Do they shop over the internet? Do they shop in malls/boutiques? You should sell your earrings where your customers are located and where they tend to shop.

  3. Think about where your customers get information, or in other words, where they are most likely to learn about your earrings. Do your customers use facebook or twitter? If they do, use facebook, twitter, or things like pinterest to market and promote your earrings. Do your customers copy trends from peers (or fashion opinion leaders)? If they do, maybe you want to place some of your earrings with these fashion opinion leaders who you think can influence others to buy.

  4. Finally, you will want to weight the costs of your distribution channel and promotion strategy against their benefits. It's free to create a facebook page and try to get people to like it, but it's going to cost you something to give your product away to fashion opinion leaders.


I realize there are a lot of steps here, but there are many different ways to promote your product. Figuring out the right way starts with figuring out who your customers are, then think about what is the best (and most cost effective) way of reaching them. If you have follow-up questions, please ask!

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Jared’s Answer

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Also see this answer to a related question about business promotion: http://www.careervillage.org/questions/585/how-can-i-get-my-business-heard-of/592

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DaneeshaNFTEBxAero’s Answer

Setting up at a local flea market is a good way to get your business out there. You are promoting your business to the public, and by having it out in the open, you are drawing in potential customers. Hope this is of any help to you.


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Jonas L.’s Answer

Social Media. Social Media gives you a free opportunity to market your products. On twitter and instagram be specific with your hashtags (#earrings #fashion #modeling) to increase your visibility. As others have already mentioned go to ever fair possible. Lastly, have a catchy slogan and business cards that are colorful.


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Teran’s Answer

go to the flee market and set up a stand


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