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what is best career option in marketing ?

Hi, My name is Tisha. I m in my degree 3rd year of BBA. i am here to find the right career path for myself.
I m interested in marketing.

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Smruti Ranjan’s Answer

Hi, Tisha, marketing is a highly challenging career choice, and it goes without saying that it certainly isn't for everyone. However, that does not mean that it can't be your dream career. Besides being one of the fastest-growing industries, marketing offers many areas of expertise to choose from. Digital Marketing, Management Consulting, Product Marketing are some examples of jobs available in the marketing sector. With the sector growing as fast as it is, there is an increasing need for marketing professionals, and therefore, job opportunities are always available. Other areas can be AI approach, Virtual Reality, Voice Marketing, Blockchain, Market Research Analyst, Marketing Director, Marketing Manager, Business Development Manager, Public Relations Specialist.
Thank you comment icon This was super helpful, thank you! Lisa
Thank you comment icon You rock! This advice is very helpful. Mita
Thank you comment icon Thanks for the advice. Baijayanti kandakel
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Dana’s Answer

Hi Tisha - There are lots of different types of marketing jobs depending on what interests you the most. Brand and/or Product Marketing are two common marketing roles in which you would be responsible for developing and executing different marketing or advertising initiatives to promote a particular brand or product. There are also many specialties within this, such as e-commerce marketing (online sales), digital marketing, social media marketing, marketing strategy, broadcast, print, and even content creation.

Digital marketing and e-commerce are growing rapidly as most businesses need to have a presence online these days and is a great way to break into the marketing field. Unlike print or broadcast (which are also very fun marketing roles), digital moves very quickly and requires you to adapt in order to meet market needs or cater to different trends.

Another great entry-point into marketing is working for a marketing or advertising agency. Agency roles will often give you exposure to many different types of brands or products and also many types of marketing campaigns. This broad experience can help you determine what parts of marketing you like the most and potentially what types of products you would be interested in marketing.
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Pooja’s Answer

Hello Tisha,

There are a plethora of insightful suggestions in the previous responses. To build upon them, I propose you take some time to envision what a typical day might look like in various B2C marketing roles. For instance, managing social media channels for a consumer goods company, or analyzing data to identify market trends. Alternatively, you could explore B2B marketing roles, such as creating research reports to identify enterprise client challenges, managing email campaigns using marketing automation tools like Eloqua or Marketo, or overseeing a LinkedIn channel for a B2B company.

Each role demands a unique set of skills. By acquiring these specific skills, you will gain a competitive advantage and thrive in your chosen role. So, alongside your BBA, consider enrolling in specialized courses. These could be on topics such as marketing automation tools, LinkedIn advertising, social listening, data analytics, and more. These courses will not only enhance your skills but also add value to your resume.

Wishing you nothing but success!

Pooja
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Carey’s Answer

Hi, Tisha!

The short answer is: whatever works best for you!

I've worked in marketing since graduating college in 2016. At first, I was a content manager and wrote blogs for doctors full time. I still do this from time to time as a side gig. Now, I help facilitate and lead marketing projects as an account manager.

I would ask yourself what type of role you'd like in marketing. Would you like to be one of the people doing the creative work, developing designs or writing content as a few examples. Or would you rather be behind the scenes, helping to answer questions and lead projects as an account manager or product manager.

Once you answer that question, find a job working in a subject area you know you're passionate about. The great news is that marketing is so broad, like everyone else said, so pick a subject you love and run with it. For example, I started in healthcare marketing which wasn't as fun for me. Now I work in publishing and education, and I love it so much more. You want to pick a subject area you'll be excited to read and talk about 40 hours a week.

Good luck! You got this! :)
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Ana’s Answer

Marketing is very wide area and can go different ways, depending on where you want to develop further and/or where your passion lies.
I think Elena provided good link.
I am coming from a corporation and spent most of my time there in Marketing & Operations organization, so for many newcomers they were always surprised how much operational and admin work there is in marketing, if expected more creative work.
Marketing is very tied to sales as you know from your BBA so being good with numbers is a great asset for marketer :)

But still, try thinking into several directions:
- would you love to do something really creative, content marketing, developing campaigns etc - you potentially can look for opportunities in some of marketing/advertising agencies, although many companies have in-house department that offer such experience. Digital marketign strategies are very popular currently
- product marketing - to develop strategy to position for positioning particular product or a service company has to offer - here it also depends on different industries and if company is B2B (market to other companies) or B2C (market directly to consumers, like retail for example)
- marketing communications (search for marcom type of roles)

With marketing sky is the limit :) Good luck!

Ana recommends the following next steps:

try looking for an internship or junior positions in some of the areas you think you may like and start from there :) Good Luck!
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Atul’s Answer

You have many options in the marketing:
1) Market research in a specific industry.
2) Learn to market new products and create material that helps promote product.
3) Market Analysis with research data.
4) Sales personnel needs marketing material (powerpoint slide deck, brochures, data sheets and white paper).
I sold cybersecurity software and needed help/material from the marketing to be successful.
5) Create material and organize for the events to draw future customers to the trade shows.
Pick an industry and acquire the knowledge to create marketing materials. It will be very useful in your career path.
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Elena’s Answer

Marketing is such a wide area! I'd say do some research about what fields of Marketing there are and see what sparks more interest. Here is a good summary to start with: https://www.insidecareers.co.uk/career-advice/areas-of-marketing/
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