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Where and how to start my career and learning in digital marketing and management positions?

Hi,

I'm really interest in marketing and would like to help out in digital marketing, communication, administrations position on whatever way possible.

Thanks

marketing communication social-media sales social-media-marketing
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Leonard’s Answer

First, start building your network on LinkedIn by creating a profile. Look for those influencers in digital marketing and follow them. Connect with them and others commenting on their content. If you're in college or high school, take classes related to marketing and digital. As you get more immersed if you're in college, then look for internships related to digital marketing. Employers want to see you take the initiative with internships so you come to them when you apply with real world digital marketing experience
Thank you comment icon The idea to follow influencers in the space is a really good one. If on Twitter, you can also find and follow leaders there and can reach out directly. Lisa Nichols
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Valentina’s Answer

Hey Satyam! I spent the first 5 years out of college working in marketing and advertising specifically focusing on digital marketing campaigns. I fell in love with this kind of work because it felt relevant to me at that stage of my life and it felt less stale than what I thought was "stale" on TV. My best advice would be to start reading digital marketing and advertising publications (big ones like AdWeek and AdAge are a great place to start) so you can see what's happening in that world. As you start to gain familiarity with digital marketing agencies, start looking at what they do, their websites, their clients, etc. It'll all start to sound so familiar in no time!

You'll find also that a lot of these agencies will have summer internships geared exactly towards curious students just like you! You'll get to see work first-hand and truly evaluate if you think this could be a career avenue for you. There are also wonderful courses offered on educational websites like Coursera that can help you get a more technical understanding of what digital marketing is as a day-to-day job.
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scott’s Answer

I went through the same thought process when I was trying to figure out how to navigate the somewhat complex world of marketing coming out of school as a marketing major. In general, there are a few common paths of getting your "foot in the door" via internship or a full time/part time job. You can work at an advertising agency, a media sales organization or work at directly at a brand like Pepsi or Toyota.

A few ways to try to get your foot in the door:
-Ask friends and family if they know anyone in the industry that you can speak to directly and come prepared to ask really specific questions
-Go on LinkedIn and see what connections might be working for a company you like. You can also use LinkedIn to search for jobs that meet your criteria and apply directly.
-Go on a brand's website that you find interesting and apply direct. Make sure to track in excel or google sheets which company you reached out to so you don't come off spamming the company.
-Speak with an industry specific recruiter - they can be found on LinkedIn too
-Leverage your school alumni network - I've certainly had people reach out to me and tried to get them placed in an area of interest
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Joanie’s Answer

When I first wanted to learn about digital marketing, I found a few free online workshops to learn more about the industry. I also attended a convention which didn't require you have a career in digital marketing yet. I recommend attending some free online workshops to get a better feel for what you're looking for and also research potential internship opportunities.
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Jennifer’s Answer

Hello Satyam,

Nice to meet you!

It is nice to meet another Vancouverite on the platform :)

Digital Marketing / Communications are exciting areas of interest to go into. There are some differentiating factors between these two fields, as Digital Marketing requires working on the computer most of the time in a technical aspect. As opposed to Communications, where there may be more instances of client-facing interactions, as you deal with stakeholders of a particular company.

Both areas of interest have programs available at British Columbia Institute of Technology (BCIT), and would be a good start to explore their programs and courses to determine which sound the most intriguing to you. If you are still undecided, you can always book some time with their Career Advisor and they can help assess which program is right for you.

Hopefully this is a good starting point for you, and I wish you the best of luck in your career journey!

Kind regards,

Jennifer Bari
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Keith’s Answer

Digital Marketing and Communications is a dynamic field that changes pretty rapidly. Have you considered doing some Pro Bono work for non-profit organizations? You could get some exposure and experience helping noble causes which would give you opportunity to network in the field to find other opportunities to expand/broader your career. Plus, you get the benefit of helping your community in the process.
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