With those strengths and interests, you can do just about anything! They are applicable to almost any career.
I work in Marketing, which is a huge and growing field, with many different types of jobs to choose from. In addition, just about every company, whether it is a huge corporation or a start-up, needs to market & sell their products & services. So, it is a field that offers lots of choices about where you can live and work, and what type of company you’d like to work for. The Marketing field also offers lots of different types of career paths. For example:
1. Creative careers: we need content writers/producers, editors, graphic artists, advertising designers, web designers, and more. If you are interested in a creative job, focus on developing your artistic skills. Practice writing & editing. Take courses in graphic design, website design, and web usability (UX). Learn visual, graphic, advertising, and website coding techniques. Courses in computer programming, business administration, and project management will help you get ahead, too.
2. Management jobs: marketing managers design & launch marketing campaigns, manage product lines, develop branding strategy, manage social media & email marketing campaigns, etc. If this sounds interesting to you, then focus on developing your business, finance, and team leadership skills. Project management, problem-solving, risk management, negotiation, and public speaking, are all skillsets that you will need.
3. Marketing analytics careers: if you are more on the analytical side, you might enjoy a career as a database & lead list manager, a business intelligence analyst, a search engine optimization expert, a market research scientist, etc. For these types of jobs, you’ll be handling large amounts of data, identifying trends and patterns, creating reports and charts, and making strategy recommendations based on your findings. So, you’ll want math, statistics, computer programming, and research skills. Business & finance concepts are also pretty important in these jobs.
It is okay if you aren't sure what you want to do, yet, but if you choose a broad field that offers lots of options, like Marketing does, then you'll be able to decide and adjust, as you go along.
Lynette recommends the following next steps:
- Identify more of your strengths & weaknesses, so you will have more data points to work with. Take some free self-assessment tests online, or ask your guidance counselor for self-assessment test options.
- Online job sites like Glassdoor and Linkedin can give you ideas for jobs, likely salary ranges, and a list of the skills and education requirements needed to apply for each job.
- This site is a great resource for choosing a major, and/or career path. https://www.princetonreview.com/college-major-search
- Print out a copy of your college’s course catalog (or any college or university that posts theirs online). Circle all the classes that sound interesting to you. Is there a pattern? Did you choose a lot of science classes, mostly business classes, or did you choose all art classes? If there is an obvious pattern, follow it, because you will be more likely to enjoy getting a college major in that topic, and maybe even pursuing a career, in that field. [I wish I had done that - I took so many Sociology electives that by the time I graduated, I had earned a Minor degree in it. It was clearly a passion that I never knew I had.]