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What is the best way to network yourself throughout colleges to get exposure to your major?

I am planning on going to Indiana University in the Fall of 2025 and I am majoring in Marketing and Sales as a pre-business student. #Spring25

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Subject: Career question for you

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David’s Answer

Hi Avery,

That’s a great choice—Indiana University's Kelley School of Business has a strong reputation, especially in marketing and sales. To build a strong network across colleges and maximize exposure and opportunities, here are some of the most effective strategies:
1. Join Business and Marketing-Focused Student Organizations

Join clubs like the American Marketing Association (AMA), Sales & Marketing Club, or Kelley Student Government. These groups often host events with guest speakers, recruiters, and alumni.

2. Attend Cross-Campus Events, Conferences, and Competitions

Look for case competitions, pitch contests, or sales competitions—often open to students from various schools. Participate in events hosted by other universities (online or nearby campuses).

3. Use LinkedIn Strategically

Connect with students and alumni in your major at IU and beyond.

Join LinkedIn groups like “College Students in Marketing” or “Future Sales Leaders.” Engage by commenting on relevant posts or sharing your own reflections and projects.

4. Tap into Alumni Networks

Kelley has a strong and active alumni base. Use IU's alumni network platform or LinkedIn to reach out to recent grads for informational interviews.

5. Collaborate on Projects with Students from Other Schools

Sites like Upwork, Pangea.app, and GenZ Connect help students team up on freelance and creative projects.

Look for intercollegiate competitions or hackathons where you can collaborate with non-IU students.

6. Leverage Faculty Connections

Professors and advisors often have contacts at other schools or companies. Don’t be shy about asking if they know anyone you can talk to about your interests.

7. Get Involved in Online Communities

Join platforms like Lunchclub, Slack communities for marketers, or Reddit forums for business students. These are great places to learn, share, and connect informally.

8. Take on Leadership Roles

Leading a student org, coordinating an event, or running a campus campaign gives you visibility and credibility—and brings opportunities to meet like-minded peers from other schools.
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Ce’s Answer

Hey Avery, the key to building connections and boosting your professional influence in college is "get involved and share genuinely"! It's important to make the most of your classes. Instead of just taking notes, try talking to professors after class—they might write you recommendations one day. Team up with classmates for study groups; these folks could become lifelong professional contacts. Joining one or two clubs related to your major is also a good idea, but don't overcommit. Through real projects, you'll meet people who share your interests. Stay open-minded, and your unique talents will definitely shine.
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Rosa’s Answer

To start off be yourself. Join groups and clubs that aligns with you. In those groups you might get chances to meet industry professionals. Take chances when they appear like competitions or events. Treat people as well with genuinity all the time because they are the connection and in turn you are a connection to them.
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Juney’s Answer

Attend events, both in person and online, to meet folks in your roles of interest, and open up a conversation with them. Networking is just that simple!

Now, I realise that may sound daunting to some, so a realisation that helped me overcome the hurdle of talking to experienced professionals: You can add value to anyone you talk to.

For very low hanging fruit: Folks generally tend to enjoy sharing their experiences and perspectives, so.. ask them about it! Say you're exploring what your career might look like, and are interested in hearing a bit about their experiences. What does their day-to-day look like? What challenges do they face? What would they change about their job, if they could change anything?

As a step beyond that: You may have a connection or information that could be of use to them! As they share their story, what connections does your mind draw? Is there a book, resource or person that could be of particular interest to this person? Throw the idea out there!

There are plenty of nuances to this, and it may take some practice to find your own style, but as Rosa writes -- a genuine approach will get you a long way :)
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