Marketing can have many different facets to it - I work in the Creative Group in our Marketing Dept and in Print Production and Mail Logistics specifically.
In Print Production I work with our Retouching and Creative team to link retouched images to Creative's InDesign files and print them out so that the Creative and Retouching team can mark up for changes and check for errors. For this a knowledge of InDesign is needed and some understanding of Photoshop.
I am responsible to deliver files to the different Printers that we use. I work with the different teams on the project to ensure that we are on track to make our file delivery dates. I also QC that the files are to the Printers Specs before sending them out. A knowledge of how printing works is needed for this and being able to manage timelines with different teams. It can be hectic if you have large or multiple projects due at the same time.
After Projects are sent to Printer I have to create PDF's and process Assets for Internal Company use.
For Mail Logistics I work with the companies that mail our mail pieces, the Post Office and our Mail Tracking companies. I estimate how much postage and processing costs are needed for some of our mailings so I am responsible for creating the Budget and Purchase Orders for these projects . I also track how our mailings are delivering to our customers and if there are any issues I work with our mailers and Post Office to resolve. A knowledge Mail Logistics is needed for this - understanding of costs and how mail processes through the Postal system and how to plan these costs.
My day can be working on emails and analytics when dealing with Mail logistics but then work in a more Creative environment when I am working in the Design files. I like that I can have both experiences - I started out with Logistics Management roles but was able to add on the Creative Print Production aspect of the job by being open to learning new things when my Company had this new opportunity for me. Depending on size of company you may find you have many hats in a smaller one or focused on one aspect of process at a bigger company.
Jennifer recommends the following next steps:
- Look at what your skill sets are to see what area of Marketing interests you.