staying relevant is important in our day. It's a fast pace environment we all live in for the food industry as well as others. Understanding the trends, preferences of your clients will help you drive more excitement and revenues. Not only knowing the trends to be relevant but simmer in new ideas that no one else has done is also helping you to be a trend setter to stay ahead of others. This can be turned into excitement at your facility/restaurant/venue. Getting others to be innovative and excited about what your environment is doing and how that translates to what the clients like then further propels the excitement which then improves morale. When morale is good and people believe in the purpose then there is passion and dedication put into the work and product that is produced. This then gives a great product to put in front of your client.
Giving people support, freedom to express ideas and creativity in the workplace will increase morale, help people understand the purpose and hence your product will be good because it will come from the hearts and soles of each employee who works there.