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What parts of your job do you find most challenging as a Advertising and Promotions Manager?
#advertising #marketing #management #business
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Lisa’s Answer
I publish a small community magazine. The hardest thing is the discipline and determination it takes to consistently stick to a schedule and not be distracted by outside influences.
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Michael’s Answer
As someone who helps the strategic implementation of new promotion strategies, the hardest part is building the functionality and keeping the requirements for promotions simple and straightforward for consumers. How do you put in restrictions to target the specific customers you want, while not alienating other customers, and finally to ensure that you are communicating that clearly.
From there, actually implementing the technology to deliver promotions in an automated way, rather than some back-end manual process (for large businesses) is pretty important. Smaller shops can probably manage manual workload processes pretty seamlessly, but for large organizations with millions of customers, that level of effort is not a value add for the business, so automating it and making all the systems work together is the hard part.
From there, actually implementing the technology to deliver promotions in an automated way, rather than some back-end manual process (for large businesses) is pretty important. Smaller shops can probably manage manual workload processes pretty seamlessly, but for large organizations with millions of customers, that level of effort is not a value add for the business, so automating it and making all the systems work together is the hard part.