Hi Kirsten! Thanks for your question. I work in user research. Years ago we were called human factors engineers. While the majority have at least a Master's in Applied Psych, Industrial Psych, Behavioral Psych, etc. (and many have their Ph.D) more and more we see people entering the field with just a Bachelor's degree in Psych. If you are fascinated by humans and how we learn/perceive/remember, and like to talk to people, and like to do research, and present results, I would encourage you to investigate the usability/user experience research field.
On a typical day I could be showing concepts to consumers to get an idea if what works/doesn't work, could be in a retail store observing employees using online tools to try to identify pain points and opportunities, running a focus group to get insights into a brand, or even visiting consumers in their homes to see how they use tech at home. There is always something new to learn!