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What knowledge would help me get in the field of marketing?

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7 answers

John’s Answer

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Sohalia,

The first step is to determine the area of marketing you are interested in. You can get a general marketing degree and that would be a good start, but if you are interested in pricing, then you would also benefit from a background in finance or economics. If you are interested in advertising, then data analytics would be beneficial. Across marketing, an understanding of business management would be beneficial. If you are interested in search engine optimization (SEO), then understanding programming could be beneficial. If you are interested in social media or branding, then you could benefit from studying public relations in addition to brand management.

There are lots of career paths in marketing. I recommend taking classes in different areas and finding out what interests you. Then take more classes in those areas. This will help you narrow your search. You can also connect with people through LinkedIn or your career office to learn more about their roles in marketing. Remember, this should be a fun opportunity to learn as much as possible and explore! Try to have fun with it.

Best of luck to you!
John
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Brittany’s Answer

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Depends what type of marketing you want to get into, but there are a LOT of marketing blogs to follow! Just google "social media blogs" or "digital marketing blogs" or "SEO blogs" and you'll get a ton of them that pop up. You can also check out your library for books on the subject, as almost every marketer loves to write a book :)

I generally found googling all my questions to be a helpful way to go about learning marketing... ie, "how do I set up a Facebook ad?" or things like that.

Here's a reading list of some of my favorite marketing books:
- anything by Mark Schaefer
- Hooked by Nir Eyal
- Content Chemistry by Andy Crestodina
- Hypergrowth by David Cancel
- Dotcom Secrets by Russell Brunson
- Art of the Start by Guy Kawasaki
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Rebecca’s Answer

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HubSpot and Google offer free marketing certification programs. You can explore different aspects of marketing free of cost. You can also add these certifications to your resume if you complete them, or you could just poke around to gain exposure and see what interests you. Here are the links:
Digital Marketing: https://learndigital.withgoogle.com/digitalgarage/course/digital-marketing
Marketing Software: https://academy.hubspot.com/courses/hubspot-marketing-software?library=true
Content Marketing: https://academy.hubspot.com/courses/content-marketing?library=true
HubSpot Certifications: search topics > marketing. https://academy.hubspot.com/courses?page=1#certsOnly=true


Google marketing courses (free, no certification): https://learndigital.withgoogle.com/digitalgarage/courses
Google marketing webinars (free): https://learndigital.withgoogle.com/digitalgarage/f2f
HubSpot courses (free, no certification): https://academy.hubspot.com/courses?page=1
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Darcy’s Answer

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Today marketing has several flavors: Are you looking for text data? or are you looking for visual data? An example would be you want to ask how is the market for a particular item by demographics. You ask FACEBOOK marketing to give you data on this subject in a geographic area. If it is visual then you r question goes to the marketing at Instagram...
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Samantha’s Answer

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Hi Sohalia,

I would really recommend doing some research on what field within marketing might be a good fit for you or something you'd be interested in pursuing. I found this article that is pretty helpful: https://gettinggrowth.com/career-in-marketing/

It'll give you some tips on how to pursue a career in marketing, taking steps like attending networking events, finding free courses online, finding a mentor or someone in the field that may have a role you find interesting that graduated from your school, etc. I would say you can generally disregard numbers 8-11 in the article unless you're looking to test out the field and have any personal contacts that will allow you to do some projects but don't feel pressure to do this.

Happy to help if you need any further guidance!

Best,
Sam
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Valda’s Answer

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Depending on area of Marketing you pick but top skills to have it most definitely communication and good, expressive writing. Research and understanding data in general and what it means is a big plus.
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Janice’s Answer

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You should be a Marketing/Advertising major with a specialization (I.e. consumer products or something like that) and heavy business and analytic courses. Business writing and communication is important. Try to get a good internship with a company where you can learn! Good luck!
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