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What path do I take for these careers?
Hello, I am torn between the career options I've narrowed for myself. I am interested in both being an Agent and business manager for artists, performers, and athletes and also becoming a marketing manager. I'm not sure which pathway I want to pursue because they are both interesting however, I truly love art and entertainment. I also want to have a job where I can dress up and marketing is appealing and very high demand for businesses. Anything will help I don't want to be overwhelmed but I truly can't decide.
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5 answers
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Alexander’s Answer
Just reiterating other answers that marketing is often wrapped into a business manager/agent's responsibilities. Even if you're not directly managing the social media accounts/marketing, an agent still has the final say on a lot of it. I've had experience being an business manager for a large channel on YouTube and my responsibilities overlapped into a lot of other positions including marketing and sales.
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LaTecia’s Answer
I advise you to look into internship opportunities at your top companies or organizations; this will give you some ideas. Additionally, they might hire you following your internship. Your decision-making will be aided by your experiences.
I appreciate your support, LaTecia
Nami
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Nina’s Answer
You should apply for both types of positions and see where you are getting more positive responses from. Interviewing processes have always helped me dig deeper into my own "why" and helped me personally learn more about my motivations. It is also a great way to understand what skills will be valuable to potential employers and understand what skills are needed to excel at each of the jobs you outlined. You can then take the time to think through whether those skills are what you would like to develop in your career.
Thank you Nina! I appreciate your insights
Nami
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Joanie’s Answer
Marketing is built into an agent's job so I would say that the two go hand in hand. Focus on what you're truly passionate about first - art and entertainment. I recommend being open to multiple job opportunities and not just seek Agent positions. If you can get your foot in the door at a talent agency, there's room for growth that may ultimately lead you to being presented with the opportunity to become an Agent. Keep an open mind :)
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Tyghe’s Answer
My suggestion would be to try talking to people who are already working in both of those jobs. That way you can ask them about what they actually do in their day-to-day jobs, how difficult it is to get into that kind of role, what background might be needed, etc. LinkedIn could be a good place to find people, or local or national associations (such as American Marketing Association) might be able to connect you with someone. In my experience, most people are happy to give at least a little time to help out students.
Thank you for the advice.
Nami