How do I write a good cover letter?
I am applying to a bunch of internships for summer 2018 in the Advertising, Marketing, or Communications fields. If you have any advice that will help me land an internship in one of those fields please let me know! #cover-letters #resume #marketing-and-advertising #communications #business
First, I am SO glad that you asked how to write a good cover letter. As a hiring manager, I've seen countless applications that didn't include one. Considering the posting is for a communications job, I want to ensure that the person knows how to write well -- think of it as the pre-interview before the interview! I've also seen letters that were clearly a template -- cut and pasted from other roles, so they hadn't nothing to do with the role I was looking to fill. Most importantly: read the specific job requirements, and respond to them in the letter...don't copy the requirements verbatim, but have your examples speak directly to what they're seeking. Have an engaging opening, if possible. Have your voice come through, if you know what that is yet (very hard to figure out!)...without going overboard, since you don't yet know what the corporate culture is. Also, if you know any (publicly available) information about the hiring manager or role (e.g., award from an industry association you know, shared school), feel free to include it if it comes across professionally. And finally, proofread your letter -- and then have two trusted people (e.g., one family member, one friend) proofread it, as everyone might catch a different kind of typo. Don't forget to tell them what role you're applying to (and at which company), in case you have those details incorrect in the text. Good luck!
Alexis recommends the following next steps:
Not all would agree with this but to me, the cover letter is much more important than a resume -- particularly for someone like you who doesn't have a ton of work experience. A well-crafted cover letter can help you get your foot in the door, even ahead of those who might have better qualifications on their resume.
The resume needs to hi-light your work accomplishments and skill sets (part time work and volunteer positions, e.g., Student Government Vice-President, or Fraternity President are both appropriate for a resume from a student).
Now, the cover letter should address how your skill set aligns with the requirements of the internship. In other words, it needs to answer the question: "How can you best serve this company (or non-profit or government entity) during the internship. As another respondent noted, you might need to do some digging at the company's website to find out more about what the company is looking for in an internship "hire." The more you can customize both your resume and your cover letter to the position, the more likely it is that you will stand out to the person screening resumes.