When is a good time to hire a rep or publicist or rep ? How do you go about finding one worth their salt?
Hi, I'm looking to get in more galleries with my work. I've had luck with my rep in NY, they even took my work to Art Miami ( Basel week), but really need more locations to sell. In-person viewing is really the only way i sell art. I'm looking for advice on where to find a coach or rep, or publicist -- i guess I'm searching for the next steps in my career building and we never covered this kind of stuff when i got my MFA.
To find a reputable publicist or rep, consider the following steps:
Identify Your Needs: Prior to searching for a publicist, define your specific needs and what you hope to achieve from their services. Knowing what you expect can help you seek out the right professional for your goals.
Research: Look at various PR firms or independent publicists. This can be online, or you can ask for referrals from colleagues or friends. Check their client lists and past work experiences.
Check Their Credentials: Look for rep or publicist with an established reputation in their field. Websites, LinkedIn profiles, portfolios, and client testimonials can provide a good sense of their credibility and performance.
Personal Connection: Make sure you also connect on a personal level. The best publicist in the world won't do much good if you don't gel with them. You want someone who not only understands your work but also understands you.
Interview Candidates: Arrange meetings with potential candidates or PR firms. Ask them about their approach, what they think they can bring to your career, and what their strategies would be for achieving your goals.
Discuss the Terms: Prior to making any decisions, it’s important to discuss and agree upon terms and conditions. This includes cost, contract length, and services included.
Trial Period: If possible, consider a short-term agreement at first to make sure the working relationship is on track.
Remember, the goal of hiring a publicist is to promote and protect your public image, so make sure that whomever you hire is someone you trust with your brand.
It sounds like you need a manager, not a rep. Also, if your work is commercial enough in nature, you can sell the rights to some of your art on a yearly basis, for calendars, cups, aprons, bags, etc., which can help you make seed money to continue on your path. Depending on the status or type of art, it could make you ten to twenty thousand a year to start. That is where a manager can help in contacting and negotiating this type of merchandizing deal. In the art world, when making a living, every little bit helps along the way. Lets not forget social media and online sales, via Etsy? As I have not seen your artwork, these are basic steps that can help lead to more exposure.
My nephew makes a living doing commercial murals throughout California. He has an online presence and sells "giclée" prints of some of his artwork. He started at street fairs, working into galleries, and on to murals. Every journey is different, and we do what we can to get noticed and to continue doing what we love. Best of luck to you.