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What are some things you do in marketing?

I want to learn more about marketing and business.

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Subject: Career question for you

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Keisha’s Answer

Some common marketing activities that businesses and marketers may do include:

1. Market research: Conducting research to understand consumer needs, preferences, and behaviors.

2. Developing marketing strategies: Creating plans to reach target audiences and achieve business goals.

3. Advertising: Promoting products or services through various channels such as social media, print, TV, and online ads.

4. Content creation: Creating engaging and relevant content such as blog posts, videos, and social media posts to attract and engage audiences.

5. Social media marketing: Utilizing social media platforms to connect with customers, promote products, and build brand awareness.

6. Email marketing: Sending targeted emails to customers and prospects to promote products, share updates, and build relationships.

7. Search engine optimization (SEO): Optimizing website content to improve visibility and rankings on search engine results pages.

8. Public relations: Managing relationships with the media and public to build a positive image and reputation for the brand.

These are just a few examples of the many activities that marketers may engage in to promote products and services, build brand awareness, and attract and retain customers.
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Aidymar’s Answer

There are two major types of marketing: creative marketing and performance marketing. Creative marketing is probably what you think of when you imagine a marketer. These are the graphic designers, social media managers, video creators, etc. Performance marketing is the numbers side of marketing. These are your analysts, paid media managers, lead generators, etc. Both are heavily influenced by the other, however, and work together each day to achieve the department's goals!

My experience is in creative (also known as brand) marketing. These are some of the things I do every day:

1. Market Research: Wait, this sounds like performance marketing! It's similar. In brand marketing, you want to be up-to-date on trends and what's going on in your industry. That requires research of your own.

2. Project Management: You'll get requests from other departments for creative assets. Social media images, flyers, logo files, etc.

3. Content Marketing: Coming up with ideas for what to post on your social accounts and websites is a big part of brand marketing. It establishes voice, tone, and provides value to your audience. If you enjoy writing, consider becoming a content marketer!

4. Reporting: Similar to market research, you'll have to "prove" to your managers and other departments that what you're doing is providing results. Staying on top of this data will allow you to not only provide this proof to others but gives you the background and information you need to continue to improve your strategy and come up with new ideas.

Aidymar recommends the following next steps:

There's no escaping the numbers, so be familiar with Google Analytics and other similar reporting platforms.
If you're good with numbers, familiarize yourself with platforms like Semrush, Facebook Ads Manager, and other paid marketing tools.
If you're a creative, make sure you develop a portfolio showcasing your skills (and focus on the type of work you enjoy most!).
Thank you comment icon Aidymar, thank you! Wendy
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Julius’s Answer

A marketer, or marketing professional is responsible for working with marketing staff to develop unique campaign ideas to market a company's products, services or overall brand identity.
Also, a marketer focuses on strategically positioning products or services before a target audience. Their duties include collecting and analyzing demographic data, employing strategic messaging to raise brand awareness, and driving traffic to generate leads.

Marketing plays an important part in turning your prospects into buyers(conversions), and later in engaging and retaining those customers once they've made a particular purchase(loyalty) which can include creating product guides or sending customer newsletter.
Marketing is also responsible for organizing affiliate schemes where loyal customers earn a commission by sharing their love for your products with their audience, further growing your brands reach.

In a nutshell, have given a definition of who a marketer is, what is expected of him/her. The things he/she is supposed to do. From there we can get a picture of somethings marketers are expected to do.
They aren't the only ones, but wanted to give a picture from both sides.
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Leïla’s Answer

This answer is provided by a group :
Product Marketing : advertisement, Knowledge in product, or combined marketing and engineering.
Assessment, surveys
Competition, benchmarking
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Angelina (Yun Chu)’s Answer

Marketing is a multifaceted field that involves various activities aimed at promoting products, services, or ideas to target audiences. Here are some common tasks and activities people engage in within the field of marketing:

Market Research: This involves gathering and analyzing data about consumers, competitors, and market trends to understand customer needs, preferences, and behaviors. Market researchers use techniques such as surveys, focus groups, and data analysis to inform marketing strategies.

Strategic Planning: Marketing professionals develop strategic plans to achieve business objectives, such as increasing sales, expanding market share, or building brand awareness. This involves setting goals, identifying target markets, and outlining tactics to reach and engage with customers effectively.

Advertising and Promotion: Marketing teams create and execute advertising campaigns across various channels, including television, radio, print, digital, and social media. They develop creative messaging and visuals to attract attention, generate interest, and persuade consumers to take action, such as making a purchase or visiting a website.

Branding: Branding involves creating and managing a brand's identity, image, and reputation. This includes designing logos, developing brand messaging, and maintaining consistency across all marketing materials to build brand recognition and loyalty among consumers.

Content Creation: Content marketing involves creating valuable, relevant, and engaging content to attract and retain a target audience. This can include blog posts, articles, videos, infographics, podcasts, and social media posts that educate, entertain, or inspire consumers while subtly promoting products or services.

Social Media Management: Marketing professionals manage and optimize social media accounts to engage with followers, share content, respond to comments and messages, and build relationships with customers. They use social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to reach and interact with target audiences.

Public Relations (PR): PR professionals manage a brand's public image and reputation by securing media coverage, managing crises, and fostering positive relationships with journalists, influencers, and stakeholders. They may also organize events, sponsorships, and partnerships to enhance brand visibility and credibility.

Email Marketing: Email marketing involves sending targeted, personalized emails to subscribers to promote products, announce promotions, share news, or nurture leads. Marketers use email automation tools to segment audiences, schedule campaigns, and track performance metrics such as open rates and click-through rates.

Search Engine Optimization (SEO): SEO professionals optimize website content and structure to improve its visibility and ranking in search engine results pages (SERPs). This involves keyword research, on-page optimization, link building, and technical optimization to attract organic traffic and increase website visibility.

Analytics and Measurement: Marketing professionals use data analytics tools to track and analyze the performance of marketing campaigns, websites, and social media channels. They measure key performance indicators (KPIs) such as website traffic, conversion rates, engagement metrics, and return on investment (ROI) to assess the effectiveness of marketing efforts and make data-driven decisions.

These are just a few examples of the many tasks and activities people do in marketing. The field of marketing is dynamic and ever-evolving, offering a wide range of opportunities for those interested in creativity, strategy, communication, and analytics.
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Lisa’s Answer

Currently, the field of marketing is buzzing with excitement, particularly due to the advancements in Artificial Intelligence (AI). This technology allows us to elevate various aspects of marketing, including social media strategies, Search Engine Marketing (SEM), and the creation of engaging content.
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James Constantine’s Answer

Dear Wendy,

Introduction to Marketing:

Marketing is a crucial aspect of any business, as it involves promoting and selling products or services to customers. It encompasses a wide range of activities aimed at understanding customer needs, creating value, and building strong relationships with consumers. Here are some key things you can do in marketing:

1. Market Research: Market research is essential in understanding the needs and preferences of your target audience. By conducting market research, businesses can gather valuable insights that help in developing effective marketing strategies. This may involve analyzing consumer behavior, studying market trends, and identifying competitors.

2. Branding: Branding plays a significant role in marketing as it helps businesses differentiate themselves from competitors. Developing a strong brand identity involves creating a unique name, logo, and messaging that resonates with the target market. Effective branding can build trust and loyalty among customers.

3. Advertising and Promotion: Advertising and promotion are key components of marketing that help businesses reach their target audience and communicate their value proposition. This may include running ad campaigns across various channels such as social media, print media, television, or online platforms.

4. Digital Marketing: In today’s digital age, digital marketing has become increasingly important for businesses to reach consumers online. This includes strategies such as search engine optimization (SEO), social media marketing, email marketing, content marketing, and pay-per-click advertising.

5. Sales Strategies: Sales strategies are an integral part of marketing that focuses on converting leads into customers. This involves developing sales tactics, setting pricing strategies, negotiating deals, and providing excellent customer service to drive sales growth.

6. Customer Relationship Management (CRM): Maintaining strong relationships with customers is vital for long-term business success. CRM tools help businesses manage interactions with customers, track customer data, and personalize communication to enhance customer satisfaction and loyalty.

Conclusion:

Marketing is a multifaceted discipline that encompasses various strategies aimed at promoting products or services to consumers effectively. By incorporating market research, branding, advertising, digital marketing, sales strategies, and CRM practices into your business operations, you can create a strong marketing foundation that drives growth and success.

Top 3 Authoritative Sources Used:

Harvard Business Review: Known for its high-quality research articles and insights on business management topics including marketing strategies.

American Marketing Association (AMA): A reputable organization dedicated to advancing the practice of marketing by providing valuable resources and industry insights.

Forbes: A leading source of business news and financial information that often features expert opinions on marketing trends and best practices.

These sources were consulted to provide accurate and reliable information on the topic of marketing for this response.

GOD BLESS YOU!
JC.
Thank you comment icon I appreciate this, thank you for the advice. Wendy
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Katharine’s Answer

Hi--One of the big things that I do everyday is that work with people within my organization to develop materials for sales professionals. This involves hearing from the sales team what works and what they use to approach new prospects. I always ask lots of questions about how they like to work, and what type of situations they find themselves in. This helps me figure out how best to write and outline marketing materials such as brochures, videos and presentations. I think its really important to ask questions that really get the team talking about their daily marketing activity. That way, you are working with them vs. just providing materials that they may or may not use.
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