3 answers
Pearl
Student
Allahabad, Uttar Pradesh, India
13
Questions
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Can you guys give me some ideas on what kind of assessments are given to junior technical art interns?
I am asking in the context of an advertising agency company that deals with mobile games, advertisements, and graphics. I'll be grateful for the advice. Thank you.❤
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3 answers
Kate Donalson
Art Director
15
Answers
Denver, Colorado
Updated
Kate’s Answer
Hello! My experience spans from serving as an art director at an advertising firm to currently holding a position in the marketing sector of a software enterprise. The process of feedback and evaluation has been consistent in both roles. While I can't provide insights about mobile games, as my specialization lies in print design, I can share our typical workflow. Let's use a digital advertisement project as an illustration.
Initially, we either convene a kick-off meeting to delve into the specifics or receive a creative brief outlining the project details. These details encompass aspects such as size, campaign references, color schemes, the kind of photography or graphics to be incorporated, the target demographic, success metrics (like the number of click-throughs), and business objectives.
Following this, the designer and copywriter collaborate to brainstorm ideas and develop multiple sketches based on these concepts. These ideas are then presented to the art director and/or creative director for their input and actionable guidance. This could involve suggestions like adjusting the logo size, modifying the font size, or altering the photo cropping.
The most promising sketches are then chosen to proceed to the next stage, which involves refining the layouts. If the concepts fail to meet the brief's criteria, it's back to square one. The advertisements then undergo several rounds of review with the art director or creative director until they reach a point where they can be deemed as "final" and presented to the client for their approval.
Typically, the client will also have feedback, leading to several more rounds of revisions. I hope this gives you a clearer picture of the day-to-day life of a working artist or designer.
Initially, we either convene a kick-off meeting to delve into the specifics or receive a creative brief outlining the project details. These details encompass aspects such as size, campaign references, color schemes, the kind of photography or graphics to be incorporated, the target demographic, success metrics (like the number of click-throughs), and business objectives.
Following this, the designer and copywriter collaborate to brainstorm ideas and develop multiple sketches based on these concepts. These ideas are then presented to the art director and/or creative director for their input and actionable guidance. This could involve suggestions like adjusting the logo size, modifying the font size, or altering the photo cropping.
The most promising sketches are then chosen to proceed to the next stage, which involves refining the layouts. If the concepts fail to meet the brief's criteria, it's back to square one. The advertisements then undergo several rounds of review with the art director or creative director until they reach a point where they can be deemed as "final" and presented to the client for their approval.
Typically, the client will also have feedback, leading to several more rounds of revisions. I hope this gives you a clearer picture of the day-to-day life of a working artist or designer.
I appreciate you taking the time to answer this.
Ana Josefa
Thank you this is very helpful and insightful.
Pearl
James Constantine Frangos
Consultant Dietitian & Software Developer since 1972 => Nutrition Education => Health & Longevity.
4362
Answers
Gold Coast, Queensland, Australia
Updated
James Constantine’s Answer
Hello Pearl,
Assessments for Junior Technical Art Interns in an Advertising Agency
In the context of an advertising agency that specializes in mobile games, advertisements, and graphics, assessments for junior technical art interns can be tailored to evaluate their skills and capabilities relevant to the specific tasks they will be handling. Here are some ideas on the types of assessments that could be given to junior technical art interns in such a setting:
1. Portfolio Review: One common assessment method is to review the intern’s portfolio of previous work. This allows the employer to assess the quality of the intern’s artwork, creativity, attention to detail, and ability to meet client requirements.
2. Technical Skills Test: Given the nature of the role as a technical art intern, it would be beneficial to assess their proficiency in relevant software tools such as Adobe Creative Suite, 3D modeling software like Blender or Maya, and other industry-standard programs used in graphic design and game development.
3. Design Challenge: Providing a design challenge can test the intern’s ability to think creatively under pressure and come up with innovative solutions. This could involve creating a mock advertisement for a mobile game or designing graphics for a specific campaign.
4. Communication Skills Assessment: Assessing communication skills through a brief interview or presentation can help gauge how well the intern can articulate their ideas, take feedback, and collaborate with team members.
5. Problem-Solving Scenarios: Presenting real-world scenarios or challenges that the intern may encounter in their role can help assess their problem-solving abilities and how they approach complex tasks.
6. Collaboration Exercise: Since teamwork is often essential in creative environments like advertising agencies, a group project or collaboration exercise can evaluate how well the intern works with others, shares ideas, and contributes to a collective goal.
7. Time Management Test: Given the fast-paced nature of advertising agencies, assessing time management skills through timed tasks or projects can help determine if the intern can meet deadlines effectively.
By incorporating a mix of these assessment methods tailored to the specific requirements of technical art roles within an advertising agency focused on mobile games, advertisements, and graphics, employers can gain valuable insights into the interns’ capabilities and potential for growth within the organization.
Top 3 Authoritative Sources Used:
The Creative Group: The Creative Group is a leading staffing agency specializing in connecting creative professionals with companies across various industries. Their insights on assessing creative talent are valuable for understanding industry best practices.
Adobe Blog: Adobe is a prominent software company known for its creative tools like Photoshop and Illustrator. Their blog often features articles on design trends, tips for creatives, and insights into using Adobe products effectively.
Game Developers Conference (GDC): GDC is one of the largest annual events for professionals in the video game industry. Their resources on technical art skills and assessments provide valuable information relevant to interns working in mobile game development.
These sources were consulted to gather information on industry standards, best practices in assessing creative talent, and specific considerations for technical art roles within advertising agencies dealing with mobile games and graphics.
God Bless You,
JC.
Assessments for Junior Technical Art Interns in an Advertising Agency
In the context of an advertising agency that specializes in mobile games, advertisements, and graphics, assessments for junior technical art interns can be tailored to evaluate their skills and capabilities relevant to the specific tasks they will be handling. Here are some ideas on the types of assessments that could be given to junior technical art interns in such a setting:
1. Portfolio Review: One common assessment method is to review the intern’s portfolio of previous work. This allows the employer to assess the quality of the intern’s artwork, creativity, attention to detail, and ability to meet client requirements.
2. Technical Skills Test: Given the nature of the role as a technical art intern, it would be beneficial to assess their proficiency in relevant software tools such as Adobe Creative Suite, 3D modeling software like Blender or Maya, and other industry-standard programs used in graphic design and game development.
3. Design Challenge: Providing a design challenge can test the intern’s ability to think creatively under pressure and come up with innovative solutions. This could involve creating a mock advertisement for a mobile game or designing graphics for a specific campaign.
4. Communication Skills Assessment: Assessing communication skills through a brief interview or presentation can help gauge how well the intern can articulate their ideas, take feedback, and collaborate with team members.
5. Problem-Solving Scenarios: Presenting real-world scenarios or challenges that the intern may encounter in their role can help assess their problem-solving abilities and how they approach complex tasks.
6. Collaboration Exercise: Since teamwork is often essential in creative environments like advertising agencies, a group project or collaboration exercise can evaluate how well the intern works with others, shares ideas, and contributes to a collective goal.
7. Time Management Test: Given the fast-paced nature of advertising agencies, assessing time management skills through timed tasks or projects can help determine if the intern can meet deadlines effectively.
By incorporating a mix of these assessment methods tailored to the specific requirements of technical art roles within an advertising agency focused on mobile games, advertisements, and graphics, employers can gain valuable insights into the interns’ capabilities and potential for growth within the organization.
Top 3 Authoritative Sources Used:
The Creative Group: The Creative Group is a leading staffing agency specializing in connecting creative professionals with companies across various industries. Their insights on assessing creative talent are valuable for understanding industry best practices.
Adobe Blog: Adobe is a prominent software company known for its creative tools like Photoshop and Illustrator. Their blog often features articles on design trends, tips for creatives, and insights into using Adobe products effectively.
Game Developers Conference (GDC): GDC is one of the largest annual events for professionals in the video game industry. Their resources on technical art skills and assessments provide valuable information relevant to interns working in mobile game development.
These sources were consulted to gather information on industry standards, best practices in assessing creative talent, and specific considerations for technical art roles within advertising agencies dealing with mobile games and graphics.
God Bless You,
JC.
Thank you, James Constantine!
Pearl
Violaine Gonzalez
Senior Associate
113
Answers
New York, New York
Updated
Violaine’s Answer
Hi Pearl. Certainly! Assessments for junior technical art interns can cover a range of skills and competencies relevant to their role in the field of technical art. Here are some ideas for assessments:
1. **Portfolio Review:** Ask interns to submit a portfolio showcasing their previous work, including any technical art projects they have worked on. Review the portfolio to assess their skills in areas such as 3D modeling, animation, rigging, shader development, and technical problem-solving.
2. **Technical Skills Test:** Administer a technical skills test that assesses the intern's proficiency in software tools commonly used in technical art, such as Autodesk Maya, Blender, Substance Painter, or Unreal Engine. The test could include tasks like modeling a simple object, rigging a character, creating a shader, or implementing an animation.
3. **Problem-Solving Challenges:** Present interns with real-world technical challenges or issues commonly encountered in technical art projects. Ask them to propose solutions or demonstrate how they would approach solving the problem. This could include tasks like optimizing performance in a game engine, troubleshooting rigging issues, or improving the efficiency of a shader.
4. **Scripting or Programming Exercise:** If relevant to the internship role, assess the intern's scripting or programming skills. Provide a coding exercise or challenge that tests their ability to write scripts or tools to automate tasks, enhance workflow efficiency, or solve technical problems in the context of technical art.
5. **Communication and Collaboration Assessment:** Evaluate the intern's ability to communicate effectively and collaborate with team members. This could involve assessing their written and verbal communication skills, their ability to follow instructions, ask questions, and provide feedback, as well as their ability to work collaboratively on projects with others.
6. **Creativity and Innovation:** Assess the intern's creativity and innovation by asking them to propose ideas or concepts for technical art projects. Encourage them to think outside the box and come up with original ideas for improving visual quality, performance, or user experience in interactive media.
7. **Feedback and Iteration Exercise:** Present the intern with a piece of technical art or a project in progress and ask them to provide feedback and suggestions for improvement. Then, ask them to iterate on the project based on the feedback they received, demonstrating their ability to incorporate feedback and iterate on their work.
These assessments can help evaluate the technical skills, problem-solving abilities, creativity, communication skills, and collaborative mindset of junior technical art interns, providing valuable insights into their suitability for the role and their potential for growth within the organization.
1. **Portfolio Review:** Ask interns to submit a portfolio showcasing their previous work, including any technical art projects they have worked on. Review the portfolio to assess their skills in areas such as 3D modeling, animation, rigging, shader development, and technical problem-solving.
2. **Technical Skills Test:** Administer a technical skills test that assesses the intern's proficiency in software tools commonly used in technical art, such as Autodesk Maya, Blender, Substance Painter, or Unreal Engine. The test could include tasks like modeling a simple object, rigging a character, creating a shader, or implementing an animation.
3. **Problem-Solving Challenges:** Present interns with real-world technical challenges or issues commonly encountered in technical art projects. Ask them to propose solutions or demonstrate how they would approach solving the problem. This could include tasks like optimizing performance in a game engine, troubleshooting rigging issues, or improving the efficiency of a shader.
4. **Scripting or Programming Exercise:** If relevant to the internship role, assess the intern's scripting or programming skills. Provide a coding exercise or challenge that tests their ability to write scripts or tools to automate tasks, enhance workflow efficiency, or solve technical problems in the context of technical art.
5. **Communication and Collaboration Assessment:** Evaluate the intern's ability to communicate effectively and collaborate with team members. This could involve assessing their written and verbal communication skills, their ability to follow instructions, ask questions, and provide feedback, as well as their ability to work collaboratively on projects with others.
6. **Creativity and Innovation:** Assess the intern's creativity and innovation by asking them to propose ideas or concepts for technical art projects. Encourage them to think outside the box and come up with original ideas for improving visual quality, performance, or user experience in interactive media.
7. **Feedback and Iteration Exercise:** Present the intern with a piece of technical art or a project in progress and ask them to provide feedback and suggestions for improvement. Then, ask them to iterate on the project based on the feedback they received, demonstrating their ability to incorporate feedback and iterate on their work.
These assessments can help evaluate the technical skills, problem-solving abilities, creativity, communication skills, and collaborative mindset of junior technical art interns, providing valuable insights into their suitability for the role and their potential for growth within the organization.
Thank you for the detailed answer. Very helpful.
Pearl