Kaitlin Gwynn

Associate Client Manager at Nielsen

Business and Financial Operations Occupations - Life, Physical, and Social Science Occupations

Austin, Texas

1 Answers

2669 Reads

1 Karma

Following Tags

technology research data data-analysis digital-marketing manufacturing retail analytics databases marketing-communications marketing-strategy food-and-beverages market-research brand-development brand-management strategic-consulting pricing-analysis pricing-strategy qualitative-research retail-marketing sustainable-consumerism consumer-goods consumer-insights consumer-merchandising consumer-products cpg digital-strategy manu product-marketing

Tags on answered questions

marketing internships career-planning future-careers collegeprep

Active Locations

Austin

About

<p>Most people believe creativity and numbers are like oil and water, but I am not most people. </p>

<p>As a client services professional at Nielsen, I work with retailers and manufacturers as a consultant, problem solver and trusted adviser. My work helps clients set pricing strategies, launch new products and determines what products you ultimately see on the shelf and online. </p>

Kaitlin’s Career Stories

In layperson terms, what do you actually do at work?

I look at market data to help my client, Whole Foods Market, answer important questions like: Why are my banana sales weak? What kind of promotion would be the most effective during back to school season? What flavor of ice cream is the next trend?

How did you pick your career? Did you know all along?

Absolutely not! A career in data and analytics was the furthest thing from my mind in college. I found my way to this industry because of a great internship with Ross Stores' Buying and Planning office.

Internet Explorer Detected!

Edit your affiliations