4 answers
6
Asked 1518 views

What skills or experiences do marketing firms look for when hiring someone to work on global campaigns or represent their brand in different countries #Spring25?

High School Senior, 17 year old Competitive dancer, worked 2 marketing internships, key club, hawk nation club(school spirit club).

spring25 marketing networking social-media marketing-and-advertising advertising sales social-media-marketing highschoolsenior 17yearold emilyinparislife globalcampaigns globalpitches internationalmarketing
Answer This
6

4 answers

1
Updated
Share a link to this answer
Share a link to this answer

Charlie’s Answer

Alina,
Global marketing roles require a unique blend of skills because you're not just marketing a product, you're marketing across cultures, legal systems, and consumer behaviors. Here’s what marketing firms usually look for when hiring for global campaigns or international brand representation:
• Ability to understand cultural nuances and communication styles.
• Experience living, working, or studying abroad is highly valuable.
• Language skills, fluency in multiple languages is a huge plus.
• Experience in gathering and analyzing data from diverse markets.
• Understanding of regional trends, purchasing habits, and preferences.
• Ability to localize campaigns while maintaining brand consistency.
• Experience managing a brand’s identity across multiple markets.
• Knowledge of international SEO, multilingual content marketing, and region-specific social media platforms.
• Experience running geo-targeted ad campaigns.
• The ability to build relationships with local agencies, influencers, distributors, or media outlets in foreign markets.
• An understanding of advertising laws, data privacy regulations and trade

This is a lot to consume, but research, and consider narrowing your focus.
Good Luck!
Charlie
1
0
Updated
Share a link to this answer
Share a link to this answer

Laura’s Answer

They're looking for a wealth of creativity, goal-setting, a focus on results, and disruptive people who can take campaigns to the next level, leading companies toward innovation, leadership, and the creation of unique and eye-catching projects.
They are looking for stable and committed people.
0
0
Updated
Share a link to this answer
Share a link to this answer

Chuck’s Answer

Great question.

As someone who has hired or interviewed global marketing, advertising and similar roles, key things I look for are (but not limited to):
- understanding of advertising regional/country cost pers (ie: per thousand impression or click)
- user preferences by country (ie: some countries may like content more, others like in the USA may prefer stronger call to actions), genuineness of promotional content or influencers for example
- understanding of local laws including GDPR, CCPA, and other PII which vary heavily by country
- how to localize your marketing
- local competitive markets

Soft skills:
- understanding of setting meetings and requests based on timezones
- ability to navigate local countries on-site or virtually... simple suggestion, travel a lot and talk to locals
- study the popular sites from each country (ie: social media or other that differ from place to place)
- excel or google sheet basic functions that are very important like vlookup, concatenate, data duplication, simple formulas, spreadsheet creation to track everything
0
0
Updated
Share a link to this answer
Share a link to this answer

Ligia’s Answer

Charlie has provided valuable data. Key points to expand on are your experience with other cultures and communication skills, which are crucial for international marketing. US methodologies often fail globally due to varying cultural acceptance. Understanding cultural nuances is essential when entering a new market.
Additionally, it is beneficial to have:
• Analytical skills to review market data
• Knowledge of country-specific and regional trends and purchasing habits
• Awareness of social media's impact
• Understanding of advertising laws, data privacy regulations, and trade/customs rules
0