2 answers
alina
Student
Park Ridge, Illinois
1
Question
Asked
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What skills or experiences do marketing firms look for when hiring someone to work on global campaigns or represent their brand in different countries #Spring25?
High School Senior, 17 year old Competitive dancer, worked 2 marketing internships, key club, hawk nation club(school spirit club).
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2 answers
Charlie Jennings
Director of sales
23
Answers
Lexington, Kentucky
Updated
Charlie’s Answer
Alina,
Global marketing roles require a unique blend of skills because you're not just marketing a product, you're marketing across cultures, legal systems, and consumer behaviors. Here’s what marketing firms usually look for when hiring for global campaigns or international brand representation:
• Ability to understand cultural nuances and communication styles.
• Experience living, working, or studying abroad is highly valuable.
• Language skills, fluency in multiple languages is a huge plus.
• Experience in gathering and analyzing data from diverse markets.
• Understanding of regional trends, purchasing habits, and preferences.
• Ability to localize campaigns while maintaining brand consistency.
• Experience managing a brand’s identity across multiple markets.
• Knowledge of international SEO, multilingual content marketing, and region-specific social media platforms.
• Experience running geo-targeted ad campaigns.
• The ability to build relationships with local agencies, influencers, distributors, or media outlets in foreign markets.
• An understanding of advertising laws, data privacy regulations and trade
This is a lot to consume, but research, and consider narrowing your focus.
Good Luck!
Charlie
Global marketing roles require a unique blend of skills because you're not just marketing a product, you're marketing across cultures, legal systems, and consumer behaviors. Here’s what marketing firms usually look for when hiring for global campaigns or international brand representation:
• Ability to understand cultural nuances and communication styles.
• Experience living, working, or studying abroad is highly valuable.
• Language skills, fluency in multiple languages is a huge plus.
• Experience in gathering and analyzing data from diverse markets.
• Understanding of regional trends, purchasing habits, and preferences.
• Ability to localize campaigns while maintaining brand consistency.
• Experience managing a brand’s identity across multiple markets.
• Knowledge of international SEO, multilingual content marketing, and region-specific social media platforms.
• Experience running geo-targeted ad campaigns.
• The ability to build relationships with local agencies, influencers, distributors, or media outlets in foreign markets.
• An understanding of advertising laws, data privacy regulations and trade
This is a lot to consume, but research, and consider narrowing your focus.
Good Luck!
Charlie
Ligia McLean
Manage International Sales
7
Answers
Gilbert, Arizona
Updated
Ligia’s Answer
Charlie has provided valuable data. Key points to expand on are your experience with other cultures and communication skills, which are crucial for international marketing. US methodologies often fail globally due to varying cultural acceptance. Understanding cultural nuances is essential when entering a new market.
Additionally, it is beneficial to have:
• Analytical skills to review market data
• Knowledge of country-specific and regional trends and purchasing habits
• Awareness of social media's impact
• Understanding of advertising laws, data privacy regulations, and trade/customs rules
Additionally, it is beneficial to have:
• Analytical skills to review market data
• Knowledge of country-specific and regional trends and purchasing habits
• Awareness of social media's impact
• Understanding of advertising laws, data privacy regulations, and trade/customs rules