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What type of degree would I seek if I was interested in developing and managing online businesses or platforms as well as content creation and would you recommend any type of specialty focus or specific courses ?
I am interested in the field of business and would like to pursue the creation of online businesses, content creation and websites and would appreciate suggestions from anyone in the field. Thank you.
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12 answers
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Yunjung’s Answer
If you're excited about building and managing online businesses and creating content, pursuing a degree in Business Administration, Marketing, or Digital Media is a fantastic path. You might also explore degrees in Digital Marketing or Web Development. Seek out courses that dive into e-commerce, social media management, content creation (like SEO and copywriting), and data analytics. Taking classes on entrepreneurship can be a big help if you dream of starting your own business. Gaining hands-on experience through internships or freelance projects can really sharpen your skills and give you a taste of the industry. Plus, certifications in tools like Google Analytics or social media platforms can make you shine! Remember, real-life experience is invaluable, so don't hesitate to jump in and try things out!
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Marty’s Answer
I can speak to content creation - as you may know, content is king. The ability to create watchable content is a gift, if you have it, use it. I'd consider combining your skills in creative with a degree in business and knowledge of social media management.
YouTube is the most watched platform. There are few barriers to entry for folks who know how to engage viewers . Sounds like opportunity is knocking with, or without, a degree. Good luck!
YouTube is the most watched platform. There are few barriers to entry for folks who know how to engage viewers . Sounds like opportunity is knocking with, or without, a degree. Good luck!
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John’s Answer
To succeed in developing and managing online businesses, focus on these steps:
1. **Choose the Right Degree**: Enroll in a Bachelor’s in Business Administration with a focus on entrepreneurship or e-commerce. This will teach you strategy, finance, and online operations. Alternatively, consider degrees in Marketing, Digital Media, or Information Systems to learn SEO, branding, content creation, and web development.
2. **Enhance Your Skills**: Add a minor in computer science, graphic design, or analytics. This will broaden your knowledge and abilities.
3. **Take Key Courses**: Enroll in classes covering digital marketing, social media strategy, UX/UI, entrepreneurship, and web development. These are crucial for your career.
4. **Get Certified**: Obtain certifications in tools like Google Analytics, HubSpot, or platforms like WordPress and Shopify. These will make you more attractive to employers.
5. **Adopt an Interdisciplinary Approach**: Combine business, technology, and digital marketing knowledge to launch and grow online businesses effectively.
By following these steps, you'll build a strong foundation in content and technical skills, making you ready to tackle the online business world.
1. **Choose the Right Degree**: Enroll in a Bachelor’s in Business Administration with a focus on entrepreneurship or e-commerce. This will teach you strategy, finance, and online operations. Alternatively, consider degrees in Marketing, Digital Media, or Information Systems to learn SEO, branding, content creation, and web development.
2. **Enhance Your Skills**: Add a minor in computer science, graphic design, or analytics. This will broaden your knowledge and abilities.
3. **Take Key Courses**: Enroll in classes covering digital marketing, social media strategy, UX/UI, entrepreneurship, and web development. These are crucial for your career.
4. **Get Certified**: Obtain certifications in tools like Google Analytics, HubSpot, or platforms like WordPress and Shopify. These will make you more attractive to employers.
5. **Adopt an Interdisciplinary Approach**: Combine business, technology, and digital marketing knowledge to launch and grow online businesses effectively.
By following these steps, you'll build a strong foundation in content and technical skills, making you ready to tackle the online business world.
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Matilde’s Answer
If you're looking to develop and manage online businesses and platforms while also diving into content creation, I’d recommend looking into a degree in Business Administration, Marketing, or E-Commerce, ideally with electives or a minor in Digital Media, Web Development, or Entrepreneurship.
There are some courses that would be super valuable include: Digital Marketing & SEO / E-Commerce Strategy / Content Creation & Social Media Marketing / Web Design/User Experience (UX) / Analytics & Data Interpretation / Entrepreneurship & Innovation
A focus on digital tools and platforms, as well as building a personal brand or side project while you study, can also give you a real edge. If your school offers hands-on or project-based learning, jump on those opportunities—they're great for building practical experience.
There are some courses that would be super valuable include: Digital Marketing & SEO / E-Commerce Strategy / Content Creation & Social Media Marketing / Web Design/User Experience (UX) / Analytics & Data Interpretation / Entrepreneurship & Innovation
A focus on digital tools and platforms, as well as building a personal brand or side project while you study, can also give you a real edge. If your school offers hands-on or project-based learning, jump on those opportunities—they're great for building practical experience.
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Steve’s Answer
A lot of great recommendations here. At a higher level, understand how businesses work. A business degree will give you a good foundation to do that. I'd recommend mixing in courses like e-commerce, social media strategy, basic web design, and branding. You don’t need to be a coder, but understanding how websites and content work will help a ton.
Also explore outside of school. Look into popular e-commerce sites running on Shopify. Study what they're doing well and take those learnings into your own businesses.
Be curious and see what's working.
Also explore outside of school. Look into popular e-commerce sites running on Shopify. Study what they're doing well and take those learnings into your own businesses.
Be curious and see what's working.
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Daniela’s Answer
Hi Gabriel, you've asked a fantastic question! I suggest combining a major in business administration or marketing with courses in mass communication, entrepreneurship, online business. Exploring career courses online can help you decide your next educational step. There are many online resources available, and some are free. The company I work for offers a platform with free courses on in-demand skills like marketing, finance, and digital business (https://www.life-global.org). My Business Administration degree has given me the knowledge to run a business, from research and planning to managing teams and budgets.
Whatever path you choose, keep an open mind and remember, you can do this!
Whatever path you choose, keep an open mind and remember, you can do this!
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Selina Marie’s Answer
If you're interested in building and running online businesses, think about studying Business Administration, Digital Marketing, eCommerce, or Entrepreneurship. Look for programs that focus on digital strategy, UX/UI, or content creation.
A key area to explore is AI integration. Find degrees or certifications that teach how to use AI for:
- Marketing and personalization
- Boosting productivity and automation
- Targeting audiences and analyzing data
Learning these skills will give you a big advantage. AI is changing how online businesses work, and knowing how to use it will keep you ahead.
Also, consider short courses, bootcamps, or internships in website creation, SEO, social media strategy, and platform management. These can add to your degree and give you practical experience.
A key area to explore is AI integration. Find degrees or certifications that teach how to use AI for:
- Marketing and personalization
- Boosting productivity and automation
- Targeting audiences and analyzing data
Learning these skills will give you a big advantage. AI is changing how online businesses work, and knowing how to use it will keep you ahead.
Also, consider short courses, bootcamps, or internships in website creation, SEO, social media strategy, and platform management. These can add to your degree and give you practical experience.
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William’s Answer
Love this question—you’ve got the spirit of a creator *and* an entrepreneur, which is a powerful combo.
If you're drawn to launching and managing online businesses, content creation, and websites, a traditional **Business Administration, Marketing, or Entrepreneurship** degree is a great starting point. You’ll want to focus on areas like:
* **Digital Marketing** (social media, SEO, influencer strategy)
* **E-Commerce Tools** (Shopify, WordPress, etc.)
* **Analytics** (how to measure what’s working)
* **Content Strategy & Branding**
* And maybe even some **basic web design or coding**
But here’s something you might not hear as often: **Don’t sleep on a non-traditional path**—especially if you’re already finding success as a content creator.
If you're building momentum online, consider rounding out your skill set with something that makes you stand out in the business world. For example, **accounting** might not sound flashy, but it’s *incredibly* powerful. Knowing how to manage money, understand tax strategy, and read financial reports can give you a huge edge—not just for your own business, but if you ever want to consult, invest, or scale.
Degrees don’t have to define you—they're just one part of the toolkit. If you’re talented, hungry, and willing to learn, you can build something amazing with or without the “traditional” roadmap.
Keep creating, keep experimenting, and above all—stay curious. That’s what makes great entrepreneurs.
If you're drawn to launching and managing online businesses, content creation, and websites, a traditional **Business Administration, Marketing, or Entrepreneurship** degree is a great starting point. You’ll want to focus on areas like:
* **Digital Marketing** (social media, SEO, influencer strategy)
* **E-Commerce Tools** (Shopify, WordPress, etc.)
* **Analytics** (how to measure what’s working)
* **Content Strategy & Branding**
* And maybe even some **basic web design or coding**
But here’s something you might not hear as often: **Don’t sleep on a non-traditional path**—especially if you’re already finding success as a content creator.
If you're building momentum online, consider rounding out your skill set with something that makes you stand out in the business world. For example, **accounting** might not sound flashy, but it’s *incredibly* powerful. Knowing how to manage money, understand tax strategy, and read financial reports can give you a huge edge—not just for your own business, but if you ever want to consult, invest, or scale.
Degrees don’t have to define you—they're just one part of the toolkit. If you’re talented, hungry, and willing to learn, you can build something amazing with or without the “traditional” roadmap.
Keep creating, keep experimenting, and above all—stay curious. That’s what makes great entrepreneurs.
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Bárbara’s Answer
Based on what you’ve shared (developing and managing online businesses, content creation, and websites) I’d recommend pursuing a Bachelor’s degree in Marketing, Multimedia , or Digital Media. If your school offers it, E-commerce or Digital Marketing concentrations would be great!
I've been working in marketing for over 10 years, and I’ve done everything from billboard and store design to digital strategy, video content, web projects, and even owning my own social media marketing business. What I’ve learned is: the more you explore hands-on tools and platforms while learning the strategy behind them, the better prepared you’ll be.
Also, keep in mind: this field evolves fast. It’s one where you’ll constantly be learning new tools and trends, which makes it exciting and keeps you sharp. If building online businesses and content truly excites you, you’re in a great position to carve out a flexible, fulfilling path. Just make sure to follow what feels right!
I've been working in marketing for over 10 years, and I’ve done everything from billboard and store design to digital strategy, video content, web projects, and even owning my own social media marketing business. What I’ve learned is: the more you explore hands-on tools and platforms while learning the strategy behind them, the better prepared you’ll be.
Also, keep in mind: this field evolves fast. It’s one where you’ll constantly be learning new tools and trends, which makes it exciting and keeps you sharp. If building online businesses and content truly excites you, you’re in a great position to carve out a flexible, fulfilling path. Just make sure to follow what feels right!
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Patrick’s Answer
Hey Gabriel, great question!
You can do well in this area with a degree in Business Administration. However, if you want something a little more focused, then consider a concentration in - Marketing or Digital Marketing, E-Commerce, or Entrepreneurship.
Digital Marketing would give you skills in: Social Media, SEO, Content Strategy / Branding, Video Production and Editing.
Entrepreneurship would give you skills in: New Venture Creation, Business Models, Financial Management for Startups.
I'd also recommend expanding your knowledge in Web Development (learning HTML, CSS, Javascript or another programming language) and UX/UI Design. There are some great certificate programs out there offered by Google, Meta, and Adobe too.
You can do well in this area with a degree in Business Administration. However, if you want something a little more focused, then consider a concentration in - Marketing or Digital Marketing, E-Commerce, or Entrepreneurship.
Digital Marketing would give you skills in: Social Media, SEO, Content Strategy / Branding, Video Production and Editing.
Entrepreneurship would give you skills in: New Venture Creation, Business Models, Financial Management for Startups.
I'd also recommend expanding your knowledge in Web Development (learning HTML, CSS, Javascript or another programming language) and UX/UI Design. There are some great certificate programs out there offered by Google, Meta, and Adobe too.
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Verónica’s Answer
Hello Gabriel! If you're interested in having a digital business, I suggest studying marketing. Afterward, you can take courses in whatever you like best, such as content creation. But if you prefer building web and mobile platforms from scratch, then it would be better to study software development. You can start with courses on Udemy or Coursera. There you'll learn a lot about business, marketing, and how to create content.
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Rajesh’s Answer
Entrepreneurship
Hi Rajesh! Can you give more detail about your answer?
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