2 answers
Updated Viewed 269 times Translate

What would be the steps to opening an online bakery business?


+25 Karma if successful
From: You
To: Friend
Subject: Career question for you
2
100% of 2 Pros

2 answers


Updated Translate

Sancia’s Answer

Hi Brittany,
My brother started an online bakery business several years ago so I'm going to share a few points from my conversations with him. He started baking in his own kitchen and spent quite a while perfecting the ingredient list, brands and quantities. He specializes in gluten free. Next he did some trials on new products around the holiday season to see if they should be added full time to his menu or only seasonal. Some of the challenges he encountered were: 1) he sold online but also through local coffee shops. Some of these shops wanted special wrapping, special sizes, or were unwilling to pay the minimum cost of a homemade (non-mass produced) item. He had to provide excellent customer service to those shops, checking in regularly and replacing 1-2 day old items with fresh items (these were a loss of revenue for him). The biggest problem to solve is distribution. Most distributors in the food industry won't take you on if you can't commit to certain level of sales. But you also can't commit to a certain level of sales without knowing the reach of the distributor in a certain market. It's a very frustrating path but my brother did work through it and is now in several grocery store chains. If you specialize "something" about your product - either an ingredient or a client-type, your chances improve. If you plan on delivering chocolate chip cookies (or something very common), you have an enormous amount of competition and stores will demand a lower price from you - which means less profit for you to live on and for your business to grow.

Sancia recommends the following next steps:

Determine your product's unique value - make sure there are few or no competitors (find a niche)
Detemine if you are going to be a "healthy" bakery or not (i.e. non-GMO, organic ingredients, etc), the cost difference is significant
Put a lot of thought into a distribution plan, talk to distributots beforehand if possible

0
Updated Translate

Sachin’s Answer

Hi Brittany,

Thanks for the question.Here is a webpage with a lot of good information on how to go about opening an online bakery business:

https://smallbusiness.chron.com/build-online-baking-business-19125.html

Hope this helps and good luck!


0