3 answers

In terms of event advertising, what are some key tips to help promote and increase participant turn-out?

Asked Metter, Georgia

I served as President and Director of Marketing for my Residence Hall Council. As result, I had to make several flyers promoting the events we were hosting. Thanks to some of my prior art and design classes, I had some understanding of what captured people's attentions. However, I knew there was more to what I was doing. We tried different tactics to get the word out to our residents, hoping more people would start showing up to the events.

Is there any advice that you could offer for future advertising and marketing ventures? I am an Outdoor Recreation major and would love to have a job that deals with planning and execution of activities, events, camps, etc. and I believe this would be valuable information to have going in. #marketing #advertising #event-planning #planning #service #commercial #outdoor-recreation #promotion

3 answers

Meg’s Answer

Updated Saint Paul, Minnesota

Hello! This a great question and something i work on daily with my team. It's a very unique time since there is so much information being advertised and everyone is getting tons of emails every day. We have found that you definitely need to have a strong and captivating message to draw in the person, they have to have the need or want to learn more about what you're promoting. Also, since people are incredibly busy you have to give them an incentive to take the time out of their busy lives to participate in what you are offering. We have seen that when you incorporate some type of strong incentive/giveaway it's a hook to grab attention and then making certain your message is just as compelling will be the perfect combination.

Thanks so much for the feedback! Are there any particular style of advertising design (formatting, font, colors, etc.) that seem to work more than others based on your experience?

Jordan’s Answer

Updated San Jose, California
Hey Sarah! I come across this question a year later, but I hope ever since everything has been great at your role there! Here's some advice that I think can be useful if you are still pursuing this career path/knowledge: Understanding your target audience is key to how you can create effective messaging! Doing research on what the audience members have in common can help you personalize your marketing materials in ways that could really stand out. A good majority of the generation today prefers big visuals that creatively communicates a message. One thing I have learned in my communications design class is that a level of hierarchy is definitely needed - 1)What's the most important message (i.e. come to this event, check us out, etc.) and have that be the FIRST thing my eyes look to on a flyer or material, and then continue with 2), 3), 4), etc. prioritizing each set of information based on its importance. This will help navigate a person's eyes down your flyers and/or materials! Understand the audience and effectively create material that directs them to the information is crucial! I included a next step to check out this easy read that I used to help myself understand some really good marketing tactics! Best of luck!

Amy’s Answer

To build on the previous responses, figure out where your target audience spends their time online and engage them there. Paper fliers are a good "offline" method, but I would complement it with online promotion. For example, you could start a Facebook page and create an event there. Invite people you know personally and then it will show up in their feeds when they rsvp.