How do you think my university’s reputation is viewed when it comes to hiring?

When evaluating candidates, I look to see that the person has completed college with a degree relevant to the position - the school itself is not that important. The only thing that's a red flag for me is if the degree is from a for-profit school (like a University of Phoenix or the like). They do not have a favorable reputation for providing a quality education. I'm much more interested in the skills you have and the experience you bring to the table, assuming you have a degree. Having the degree is just a minimum "check in the box" - a must-have that tells me it's worth my time to read further in the resume.

As an interviewer I essentially never place any merit into Uni. If you're talking about specifically during the interview, it's rare that an interviewer is going to care much where you went to school. A tech interview is generally all about how well you can solve problems they throw at you (and the process by which you do it).

That said, there's a lot of stuff that happens before the interviewer talk to you, and afterwards.

Before, you have to make it through to a recruiter amidst a pile of other resumes. I would guess that Uni rep can help there.

After, depending on the company, the people actually making a decision may place some weight on Uni rep. That'll depend a lot on the company.

If you're specifically asking in the context of software/computer science, it's a lot less relevant than in other industries.

University reputation is important only when you are interviewing for business related positions. When you are interviewing for technical positions, your own experience and success with different projects or grades.

It helps a lot if you are doing pretty well in some area. For example, if you are famous in algorithms competing like have a good ranking in ICPC, it will definitely help.
Another thing is that it may have some bad effect if your GPA is too low.
Otherwise should be similar for all students.

I never care about the university when I hire someone. However, I do know of fortune 500 companies and other universities who do care. A regular everyday company isn't going to care.

University plays a big role in molding a person,

Hi There

I've conducted recruitment interviews for hiring trainees or new graduates for quite some time ...and to be honest I pay attention to school background and the university from which the interviewee has graduated.

For example, when I've had good experiences with graduates from school X (insert any school), I feel more confident in hiring people who graduated from the same school during future hiring opportunities

Cheers
Christophe C.

Where you went to school is one factor of many. It says something about your level of achievement but isn't the most important thing. More important is your personal story including what you overcame to matriculate and graduate. Also, is your school a leader in the field you've chosen? How have you you exhibited leadership in your own life? A good story counts as much as a name school.