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What steps do I need to take in order to work in marketing and advertising?

I am really creative and like to think outside of the box. I want to study in an area surrounding business, I am interested in the field of marketing and advertising and think is the career that I would like to stick with.
marketing business advertising entrepreneur college-major

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Joe’s Answer

Hi Elizabeth,

One of the best ways to get practical experience is through internships. You can explore what is available through your college career center. It's a great way to work alongside seasoned professionals and better understand whether advertising or marketing would be most interesting to you. Once you have a clearer vision of what that means for you, I would then begin seeking internships into specialized areas of advertising or marketing. In my experience, I've found that students that excel in their internship are invited to stay on and given added responsibility, or given the opportunity to work in a different area. In some situations, it can even lead to a permanent position upon graduation . Good luck!
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Daniel’s Answer

Hi Elizabeth,

I would leverage your network to see if you can connect with someone in the field already to give you tips and potentially mentor you. I find the marketing/advertising world is pretty broad. On the agency side, issues that smaller clients face can be similar to ones that larger clients face too so being able to see it for yourself in any way will be valuable. On the client side, you get a better understanding of what metrics and results matter.

My couple of takes on this is:

1. Build your portfolio to get the experience. Similar to other great suggestions about internships and more local/smaller-scale approaches, that's the only way to really get a handle on all the different aspects of marketing. Some of what you do will fail, and that's good - the advertising and marketing world is about the results because it's such a tough job to break through the noise that consumers are bombarded with, so your ability to pivot and change course to get your results is key. Being fluid and knowing the different ways to do that will really help to arm you. Plus, doing a bit of all also allows you to pinpoint what specifics in the field appeal to you (from creative, to execution, or whether you want to be on the agency side vs the client side).

2. Stay up to date on trends by following award winning campaigns and what worked for them. Using those templates can not only inspire you, but show that you are ready to offer insightful feedback to any position you take.

Best of luck!
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Francine’s Answer

While you look for internship or other opportunities, consider looking at social media opportunities - volunteer to help a local business set up an online shop and help promote it, try gorilla marketing for a local cause or even create your own pop up business and market it! And learn how to measure your efforts through analytics!
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Kim’s Answer

You may also want to consider joining professional marketing associations to network with others in the field, stay up to date on latest developments as well as learn new ways of marketing. The American Marketing Association is one example. They have a special membership for students. Check to see if your college has a chapter or join on your own.
Best of luck!
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