Michelle Jubilee’s Answer
Management covers a lot of many aspects of the artists' careers. As a manager, you not only coordinate shows, performance opportunities, but you also look to present your artist to new contacts (labels, publishers, booking managers), and create a way to pave a path for them to rise. This may include songwriting collaborations, making sure they have good influences around them (mentors) so they learn that the "biz" isn't just about looks, but about strategy and discipline so that you can have real longevity in this industry.
You also make sure that all their music is protected (i.e. make sure they copyright all their music correctly....CORRECTLY especially when it comes to collaborations, etc); there is marketing that must happen through social media and creating "trends" or online buzzes about what your artist is up to (i.e. the making of a vide, upcoming release, upcoming shows, interviews, red carpets, etc..)
As a manager, you have to keep up with all the ever changing trends of music and the music industry. Stay current with who's an up&coming producer, which labels have new artist development opps, and you network like crazy....because in the entertainment world, relationships are everything.
It is truly a hustle, entrepreneur, dream-maker, solution-creator mentality that you must possess if you want to be effective as a manger and see your artists achieve success.
Best of luck!