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What are some key positions or skills that would look good on a resume for business development/marketing internships?

I was wondering if things like language certificates, volunteer positions at smaller companies/charity organizations would look good, or anything else, for positions in business development or marketing/PR.

Marketing would include brand consulting, communications/PR, consulting, etc.

#marketing #brandconsulting #branding #resume-writing #resumebuilding #public-relations #internships

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Matthew’s Answer

Hi, I third the advice given above. It's also good to note that you can hustle up and do multiple things at the same time. For instance whilst you are looking for unpaid internships, or non-profits to work with you should also definitely do *something* on your own.


Because while you can't always control what positions you get (or have access to) you can always be developing your skills and building a case study for a skill. I know many of my colleagues in creative services and marketing organizations prioritize someone who has actually made something, produced something, sold something. Doesnt matter what it was. Its great if you were passionate about it, but really its about where you were able to get something out-the-door and able to explain how you went about doing it.

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Chantel’s Answer

Although I am not in business development or marketing, any time I am interested in a particular position I research the jobs that I would like to obtain one day. From there I look at the minimum experience they are asking and what skills that are needed. So, start backward, with looking up the position and seeing what you skill you need to work on and which ones you can show case.

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Karin’s Answer

Hi! I absolutely recommend to students that any type of experience they can gain, whether it's through volunteer work or internships goes a long way on their resume. Employers want to see that you've spent some time in the field you have chosen to study. An example would be that you contact your local Habitat for Humanity (just an example) and ask them if they have any volunteer work you could do around marketing or business development. This could mean you make flyers for an event or help them publicize the work they are doing. Not only are you helping your community, but you are gaining experience within your field. I highly recommend these activities to help get your foot in the door, network and gain important experience. Best wishes!

Karin recommends the following next steps:

Contact a local non-profit and ask if they have roles where you can build skills in your area of interest.
Use this experience to leverage your skills on your resume.
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Simeon’s Answer

Language certificates will be helpful as they will show you can do marketing for those other audiences as well. Most volunteering isn't going to be helpful for anything beyond applications to colleges. Your first job might consider it as a factor, but it's not likely. Definitely not for anything beyond that. After your first job, the only thing that really matters is experience.
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James Constantine’s Answer

Hello Tanya,

Key Positions and Skills for Business Development/Marketing Internships

When applying for business development or marketing internships, some several key positions and skills can significantly enhance your resume and make you a more attractive candidate to potential employers. These positions and skills not only demonstrate your capabilities but also show your commitment to personal and professional development.

Relevant Work Experience: Prior experience in marketing, sales, or business development roles, even if it’s in a different industry, can be highly beneficial. It demonstrates your understanding of the fundamental principles of these fields and your ability to apply them in a practical setting.

Language Certificates: In today’s globalized business environment, proficiency in multiple languages can be a valuable asset. Language certificates, especially for languages commonly used in international business such as Spanish, Mandarin, or Arabic, can set you apart from other candidates and showcase your ability to communicate effectively across cultures.

Volunteer Positions at Smaller Companies/Charity Organizations: While volunteer positions at smaller companies or charity organizations may not directly relate to business development or marketing, they can still be valuable additions to your resume. They demonstrate your commitment to community involvement and may also provide opportunities to develop transferable skills such as project management, event planning, or social media marketing.

Digital Marketing Skills: In today’s digital age, proficiency in digital marketing tools and platforms is highly sought after. Skills such as search engine optimization (SEO), social media marketing, email marketing, content creation, and analytics can greatly enhance your candidacy for marketing internships.

Analytical Skills: Business development and marketing roles often require the ability to analyze data and make strategic decisions based on insights. Demonstrating proficiency in data analysis tools, market research, and statistical analysis can be a significant advantage.

Communication Skills: Strong written and verbal communication skills are essential for success in marketing and business development. Any experience that showcases your ability to effectively communicate with diverse audiences should be highlighted on your resume.

Leadership Experience: Demonstrating leadership skills through previous roles such as team captain, club president, or project manager can illustrate your ability to take initiative and drive results – qualities highly valued in business development and marketing roles.

Internship Experience: Previous internships in related fields can provide valuable hands-on experience and industry-specific knowledge that sets you apart from other candidates.

Networking Skills: Any involvement in professional organizations or networking groups can demonstrate your proactive approach to career development and your ability to build relationships – a crucial skill in business development and marketing.

Creativity and Innovation: Showcasing any projects or initiatives where you demonstrated creativity, innovation, or out-of-the-box thinking can highlight your potential contributions to a business development or marketing team.

In conclusion, when crafting a resume for business development/marketing internships, it’s important to highlight experiences and skills that demonstrate your understanding of the industry, your ability to adapt to diverse environments, and your potential for contributing innovative ideas to the organization.

Top 3 Authoritative Sources Used:

Harvard Business Review: The Harvard Business Review provides insightful articles and research on various aspects of business development and marketing strategies. It is widely recognized as a reputable source of information for professionals in these fields.

Forbes: Forbes is a leading source of business news and financial information. It offers valuable insights into the skills and experiences sought after by employers in the business development and marketing sectors.

LinkedIn: As a professional networking platform, LinkedIn offers valuable resources on career development, including articles on the most sought-after skills for business development/marketing internships from industry experts.

GOD BLESS!
James.
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Beth’s Answer

Hello,


All of the above suggestions are great. Gaining new skills and experiences related to the career field is always a great way to show your interest.


I also suggest thinking of a creative way to present your resume or application information. Perhaps you present a "business proposal" on hiring you as the intern or present a new marketing campaign that includes you as the new product or service. Using your tech skills to create a personal website promoting a new "product" is a great way to grab the attention of the audience.


Make sure to research the each company's culture before sending and always attach a simplified traditional version of your resume. While one person may enjoy your spirit, while another may be just interested in what you say you did before.


Good Luck!


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Kim’s Answer

Hi Tanya,

Karin has given you some great advice. In my experience having general business knowledge is always a great benefit to a marketing or PR professional. It puts you in a unique position to understand not only how your work contributes to the overall business. At the same time you will be able to see how your role could have increasing influence on the business as a whole. Your resume tells your story. You want it to reflect who you are and the path that your are taking towards your career. In my experience, the more interesting and appropriately diverse the better for those types of positions.

Kim recommends the following next steps:

Follow Karin's suggested steps.
After your internship, think about other areas of business (related to marketing/PR) you would like to explore. And add to your resume. Pursue them.
Seek out professional organizations or associations to further connect with others in your potential field. This also looks good on a resume.
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